Having a content marketing strategy is key to your business because it allows your marketing team to reach out to a defined audience through the creation and distribution of relevant and informative content. By generating and consistently sharing (through social media and other online platforms) digital content that addresses your customers’ pain points, content marketing, provides your business with an opportunity to attract, retain and influence the desired consumer action. To help you get started or even enhance your content marketing, please take a look at this article.
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Building and nurturing a good relationship with your customers is extremely important. As a business, how your customers and partners perceive you should be your priority. One effective way of ensuring that you cultivate a good reputation is to ensure that you give back to the community you operate in. As a standard business practice, corporate social responsibility allows you to make a meaningful impact in the society. This way you strengthen your brand, attract the right talent and also ensure business success.
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If you fail to plan then you are definitely planning to fail! A crisis is an unforeseen situation that can cause irreparable damage to your business. Having a crisis plan in place can help you get out of a sticky situation with no or minimal damage to your business. Having a crisis strategy in place helps you to act fast with carefully crafted responses to limit damage and protect the brand’s reputation and individuals entangled in the crisis. If you don’t have a crisis strategy in place, here’s a step-by-step guide to writing a crisis plan that works.
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Digital marketing is now the primary growth driver for business irrespective of the industry – so the simple answer is YES! Here’s why. Over the years, the internet has evolved to a point that it has now become a marketplace. With no physical geographical boundaries, businesses now have an opportunity to market their products and services to an even wider customer base. Digital marketing gives your business a competitive advantage. It makes it possible for businesses and brands to reach out to customers where they spend most of their time – on social media and other digital platforms. So, it really is a no-brainer that any business that wants to remain competitive should be actively engaging in digital marketing, which should include having a website, blogging, SEO, social media, online advertising, email marketing, influencer marketing, among others.
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While influencer marketing is a critical component of digital marketing, managing your influencers well will ensure that you get value for money in the long run. Influencer management entails having a comprehensive influencer marketing strategy in place. This plan needs to, among other things, clearly highlight what is expected from the influencer(s), terms of engagement, the deliverables, timelines and terms of reference. Influencer marketing is good for your brand. If you are looking to boost your influencer marketing strategy, here are five easy tools you can use.
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Your internal audience (employees/shareholders) is just as important as your external audience (customers). And just as you constantly communicate to your customers about new products/services, events, offers and promotions, you also need to make sure that your internal audience are kept informed on what’s going on in the company. Employee engagement is important mainly because it will help you to ensure that all members of the organization work collaboratively towards a common goal. This, in turn, will help to establish and maintain a healthy work atmosphere, which is what your business needs to thrive.
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Key messaging is extremely important to your business because it allows you to effectively communicate with your audience in the simplest way possible. Key messaging also allows you to create compelling, clear messages that tell your story. Your key messages should be easy to remember. Generating effective key messages requires a well-thought-out road map, which should among other things outline what you stand for, how you stand out from your competition and why that is important.
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The media is part and parcel of your external audience and maintaining a cordial relationship with them is key to your overall success. One way of building a good working relationship with the media is to consistently engage with them even when you are not chasing after coverage.
For instance, hosting an editor or a reporter for coffee or lunch is a kind gesture that not only allows you to cultivate a good relationship but also provides the both of you an opportunity to analyze what’s going on in your industry as well as find out what the reporter is currently working in and how you might help them. Here are some useful tips for successful media relations.
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As a business owner, a spokesperson or the senior-most executive in your company, you are highly likely to interact with the media under various circumstances. As part of your public relations activities, you will face the media from time to time either during press conferences, product/service launches or interviews. How you conduct yourself during such interactions will make all the difference. Knowing how to answer questions and take control of the interview, for instance, is key. Here’s a comprehensive list of media training blogs to help you get started.
We have written some blogs on this topic:
5 Questions to Ask Before Any Media Interview
How To Prepare For A Media Interview
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Personal branding is key to building a good reputation as well as credibility in your area of expertise. As a business owner, personal branding is important because it allows you to highlight your skills and expertise. This, in turn, positions you as a thought-leader in your industry and the media is likely to turn to you whenever they need an expert opinion on an issue related to your sector. Do you want to create a personal brand, talk to us today!
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A successful business attributes its success to a good reputation – both offline and online. What your target audience thinks about you, your products and your services is very important. What took you years to build can be destroyed by a series of tweets and comments. So, it is critical that you maintain a good reputation at all times. Reputation management allows you to always be aware of what is being said about your business at any given time. How fast you respond to queries online is also important. To get you started, we have curated some handy tips that can help you enhance your online reputation.
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If you are actively engaged in digital marketing and search engine optimization is not part of your strategy then you are missing out on a golden opportunity to attract the right audience. SEO is central to your digital marketing. Just like content creation, SEO is a must-have for your business. This tactic allows you to keep your website at the top of the search rankings. Optimizing your content for search engines increases traffic to your website, which in turn enables you to generate leads and eventually convert leads into sales.
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Yes, it does! Let’s look at some numbers real quick. According to Facebook, there are more than 50 million small businesses using Facebook Pages to connect with their customers. According to Statista, in 2017 alone, over 90 percent of U.S. businesses were using social media for marketing purposes while in 2018, an estimated 2.65 billion people were using social media worldwide. This number is projected to grow to about 3.1 billion in 2021. Simply put, social media is cost-effective. With a good social media strategy, you will be able to generate meaningful traffic on your social media platforms. Have a look at some of its benefits!
Here are some benefits of using social media.
5 Easy Ways Entrepreneurs Can Improve Their Social Media Presence
7 Reasons Why You Need To Outsource Your Social Media Management
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We have written some blogs on this topic:
3 signs that it’s time to hire a PR Agency
Why You Should Outsource Your Press Release Writing To A PR Agency
When to hire a Public Relations Agency
Points to consider before hiring a PR Agency
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