Negative publicity can sometimes be damaging to both your image and your business – all facilitated by social media platforms. To counteract those forces Matrix has experience to devise well-executed campaigns to protect your interests.
Equipped with our ORM discipline Matrix can structure an all-inclusive communication strategy to frustrate threats and opportunities present on the web. With a mandate from your brand to develop all communication material for the company, our ORM plan is interwoven with the PR plan to run parallel in tone and style of the communication material.
Another reason why Matrix recommends a solid ORM plan as part of a comprehensive PR strategy is so that uniformity is established in all responses and actions taken.
As custodians of organizational reputation, our communication practitioners are deeply involved in the development of brand and message strategy that also includes ongoing, day-to-day reputation management both online and offline.
