Event Gallery

The 22nd edition of the International Property Show took place at Dubai World Trade Centre from 7th to 9th September, 2026. It was the Middle East’s largest international property sales event, which brought together key stakeholders across global real estate and investment. Over three days, leading developers, exhibitors, investors and industry professionals connected, showcased projects and engaged in high-level business discussions.

Our team secured and coordinated a series of media interviews for our client, Dugasta Properties and celebrity guest Sonu Sood during IPS 2026. Ahead of the event, we arranged interviews at the Hyatt Regency Creek, creating opportunities for both Dugasta’s spokespeople and Sonu Sood to engage directly with key media.

Sonu Sood’s visit marked the launch of Dugasta’s new projects, providing a strong platform to generate media interest around the announcements and the brand’s wider growth story. Our team managed the interview schedule and coordinated closely with all spokespeople throughout the engagements to ensure clear and consistent messaging around Dugasta’s vision, projects and presence in Dubai’s real estate sector.

The media activity generated valuable visibility for Dugasta while leveraging Sonu Sood’s involvement to amplify interest in the project launches across prominent media platforms.

The renowned UAE-based fragrance house Rasasi launched its new fragrance, Hawas Gold Digger, with an exclusive launch event at La Perle Dubai in Al Habtoor City on August 14, 2026.

The launch brought together regional influencers, high-profile media, industry leaders and international guests, including popular Indian actor and filmmaker Riteish Deshmukh. The event marked the launch of Hawas Gold Digger, an amber woody aromatic fragrance featuring notes of pear, lavender, bergamot and mint, with a warm base of vanilla, amber, patchouli and cedarwood.

Our team facilitated media attendance and was onsite throughout the event, managing media engagements and coordinating closely with Rasasi’s spokespeople and celebrity guest Riteish Deshmukh. We ensured all spokespeople were well briefed and that each interview effectively highlighted the new fragrance, Rasasi’s heritage and the continued growth of the Hawas collection.

This strategic media coordination helped maximise Rasasi’s visibility around the launch, securing opportunities across relevant lifestyle, beauty and industry media platforms.

The Inc Arabia Best in Business Awards Riyadh edition recognised outstanding achievements in business excellence, innovation and leadership across Saudi Arabia and the wider Middle East. The awards celebrated organisations and individuals contributing to the Kingdom’s economic growth, innovation and transformation in line with Saudi Vision 2030.

Our team managed the nomination process for our client Cloudera, from submission to completion, ensuring the entry effectively highlighted the client’s achievements and impact. The nomination resulted in a successful award win, strengthening the client’s credibility and recognition within the GCC business landscape.

The 2nd edition of the Forbes Middle East Building the Future Summit 2026 took place on June 23 and 24, 2026, at Conrad Abu Dhabi Etihad Towers. The summit brought together government officials, industry leaders and innovators to discuss sustainable infrastructure, smart cities and the future of urban development across the region.

Our PR Director was onsite throughout the event, working closely with Dugasta’s spokesperson to ensure they were well prepared for their panel. The team provided guidance on key messaging and interview preparation, helping the spokesperson effectively communicate the company’s expertise and perspective on the evolving infrastructure and urban development landscape.

The Matrix team secured the opportunity by proactively identifying the upcoming event. The on ground support helped maximise the spokesperson’s presence at the summit and strengthen the client’s positioning among leading voices in the industry.

The Here to Stay: MEA Business & MEA Finance Resilience and Leadership Forum 2026 took place on June 11, 2026, at The Ritz-Carlton, Dubai International Financial Centre (DIFC) / JBR in the UAE. Organised by MEA Business and MEA Finance, the forum brought together over 200 senior leaders, entrepreneurs, and policymakers to discuss practical growth strategies, digital agility, and corporate stability in changing regional markets. 

Our team was on-site to brief our spokesperson from TASC Outsourcing ahead of their engagements and strategically facilitate introductions with relevant media and key industry contacts. We ensured the spokesperson was positioned to communicate the brand’s expertise and perspective effectively, while using the event as an opportunity to build meaningful media relationships and strengthen the brand’s presence within the industry.

10th June, 2026: The Briefing with Arabian Business, held at JW Marriott Marquis Hotel Dubai, brought together business leaders and key stakeholders from aviation, banking, tourism, property, investment, logistics, and other major sectors for discussions focused on navigating change and building for the future.

Our team was onsite throughout the event, managing media engagements and coordinating closely with Century Financial and Klay Group’s spokespeople. We ensured each spokesperson was well prepared for their interviews, with key messages around Century and Klay’s vision, expertise, and industry outlook clearly communicated.

The successful securing of these speaking opportunities reflects our strong media relations with Arabian Business and our proactive approach to identifying opportunities that position Century and Klay alongside leading industry voices, strengthening their visibility across prominent platforms.

23 to 25 February 2026: Time of Spain is an international initiative by Tile of Spain that brings together architects, designers, distributors and media to explore the latest innovations from Spain’s ceramic tile industry. Hosted in Castellón, the heart of Spanish ceramics, the programme offers a unique opportunity to experience new collections, discover emerging design trends and engage directly with the manufacturers shaping the future of ceramic surfaces. Through showroom visits, factory tours and industry conversations, the event provides valuable insight into the craftsmanship, technology and creativity driving Spanish ceramics on the global stage.

Our PR Director travelled to Spain to support our client, Tile of Spain, during this inspiring programme. Over several days, the agency helped facilitate meaningful engagement between international media, design professionals and leading Spanish manufacturers, supporting showroom visits, industry discussions and relationship building. We are proud to support Tile of Spain in sharing the story of Spanish ceramics with global audiences and strengthening connections across the international design community.

On 12th February 2026, DBS Chief Investment Officer Hou Wey Fook was in Dubai for a media briefing at the Waldorf Astoria DIFC, where he walked through the bank’s 1Q26 Investment Outlook. Mr Hou presented insights from the firm’s latest CIO publication, “The Long Game”, which outlines how clients should stay invested through the quarter ahead, alongside a new thematic strategy, “The Longevity Economy”, focused on longevity and the investment implications of populations living longer, healthier lives.

Leveraging its strong media relationships and strategic communications expertise, the agency supported the event by securing high-quality, top-tier media coverage, arranging 1-on-1 Q&A interviews with Mr. Hou, helping amplify his key messages and advice for regional investors.

From 26th-30th January 2026, Gulfood 2026, the world’s largest annual food and beverage trade exhibition, took place concurrently across two locations in Dubai, the World Trade Centre and Dubai Exhibition Centre, Expo City. The Sri Lanka Export Development Board (EDB) was present in Expo City, showcasing how the country is positioning itself as a reliable supplier to meet the evolving demands of regional buyers. With live cooking demonstrations and Ceylon tea tasting available at the booth in Expo City, the organisation demonstrated their nation’s cultural heritage and responsible production practices. 

Our PR agency played an important role in garnering media coverage for The Sri Lanka Export Development Board (EDB), securing interviews with their spokesperson,  providing detailed media briefings and ensuring that every interview opportunity was optimized for maximum brand visibility. 

29th January, 2026:  The 4th edition of The Great Marketing & Business Minds UAE 2026 took place on January 29, 2026, in Dubai, bringing together the region’s most prominent marketing and business executives for a deep dive into performance-driven marketing, data integration, and the evolving accountability of brand leadership. The event highlighted the ongoing transition of the UAE’s marketing ecosystem, from execution-led strategies to integrated, data-driven frameworks that prioritise ROI, brand credibility, and long-term business impact.

Matrix PR was proud to serve as the official PR partner for this prestigious gathering. Leveraging its strong media relationships and strategic communications expertise, the agency supported the event by securing high-quality, top-tier media coverage, helping amplify key conversations and extend the event’s reach beyond the room.