Event Gallery


Media visit to Cevisama exhibition in Valencia

March 2023 – Key UAE and KSA media traveled on invitation from ASCER (Tile of Spain) to visit the Cevisama exhibition in Valencia. The trip included a gorgeous beautiful sunset while on a freezing boat ride, meeting key players in the ceramic tile industry, and attending the awards for design and architecture.

Tile of Spain is an international brand representing ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (ASCER).

For additional media information please visit our client page for Tile of Spain.

Media meetings with the smartphone company, Nothing

1 – 4 February 2023 – Akis Evangelidis and his team from the smartphone company Nothing spent some time meeting with UAE technology journalists.  Everyone had a wonderful time learning about the development of Nothing, the technological revolution, and Android’s future.

For additional media information please visit our client page for Nothing.


Liht makeup products on a VR Avatar

21 to 29 January 2023 – Renowned makeup brand Liht Organics announced its foray into the tech-enabled beauty industry with a VR -backed podium at the Mall of Emirates. Powered to analyze consumer features and lifestyle needs, the beauty podium aimed to help users make personalized product choices from Liht Organics’ expansive portfolio.

Becoming the first makeup brand to bring a global tech trend to the UAE, Liht Organics’ advanced beauty podium allowed consumers to try Liht makeup products on a VR Avatar. Facilitating choices to try many products and shades to experiment with looks and gauge outcomes without physically trying them, Liht Organics hoped to empower women with future-ready makeup trends. The podium was open to all visitors, at Mall of the Emirates from the 21st to 29th of January 2023 to woo makeup lovers with a one-of-its-kind experience.

For additional media information please visit our client page for Liht Organics.

MEPRA Awards Night 2022

8 December 2022 – The Middle East Public Relations Association (MEPRA) hosted its largest-ever Awards edition on 8th December, 2022 with more than 500 guests in attendance to witness prestigious Middle East-based agencies and in-house communication teams finalists battling it for top recognition across 44 award categories.

The Awards ceremony not only witnessed exemplary communication campaigns that were conceptualized and executed by local PR teams but also demonstrated the kind of impact they had on society. According to the Awards organizers, this exhibited the value the industry is adding to businesses and organizations in the region.

This year’s awards, which attracted close to 800 entries, saw PR teams contest in various categories including Best in Market, People & Teams, Techniques, and Sector & Services for a chance to showcase their creativity.

Andre Russell signs on as a brand ambassador for UK tech company

24 November 2022 – UK-based consumer technology company T4tec announced today that it had signed a strategic partnership deal with renowned international cricketer Andre Russell as part of its brand alignment strategy for the Middle East and Asia region.

As part of the deal, the West Indies all-rounder will be actively involved in T4tec marketing activities and brand campaigns for the regional market, tapping the region’s growing love for cricket.

According to the T4tec spokesperson, the partnership with the 34-year-old former Kolkata Knight Riders player is a deliberate move for the brand to establish a deeper connection with the regional and global consumer base.

For additional information please visit our client page for T4tec.

Gulf Business Awards 2022

23 November 2022 – Gulf Business, Motivate Media Group’s business title, hosted the 10th edition of its annual awards ceremony, to laud business stalwarts and companies for their performance during the year.

The event, held at Central Park Towers, DIFC in Dubai, on November 23, welcomed over 250 industry leaders and business luminaries, to commemorate the region’s thriving economic ecosystem.

Living up to tradition, Gulf Business presented the Lifetime Achievement Award, as well as excellence accolades, while companies and individual leaders were recognised for their outstanding stewardship.

Matrix Public Relations was the exclusive strategic PR for the event.

Illuminati launched at V Habtoor Hotel

18 November 2022 – Dishing out an unparalleled dine-in experience to redefine culinary brilliance, Illuminati; a revolutionary AI and technology-driven lounge was launched at V Habtoor Hotel. This unique concept lounge is a prodigy of Unstoppable Concepts – a startup with a passion for stellar dine-in spaces. Armed with varied themes and immersive experiences, the brand is all set to welcome a discerning clientele for a culinary journey that goes beyond the menu to soak in the ambiance and décor.

Set to become one of a kind restaurant, bar, and lounge; Illuminati embodies the inspiration and mysticism of ‘The Illuminati’ – an exclusive society founded in the 18th century in Germany. Right from the food, and décor to the concept lounging; the entire restaurant is set to transport its patrons to a world of intriguing experiences that blur the lines between myth and reality. Unique features include an elite club ‘Illuminati Society’ completely secured by a password-protected entry that paves the way to thrilling wall-to-wall 360-degree and 3D-mapped immersive spaces.

Launch of New Auto FZCO

3 November 2022 – New Auto FZCO inaugurated a new state-of-art showroom at Ducamz in Dubai today. Spread over a wide lot encompassing 4 showrooms, the facility has on display a premium range of fuel-efficient, alternative fuel, and electric cars from world-leading car manufacturers like Volkswagen, Toyota, Chevrolet, and Mitsubishi; to name a few.

The UAE car market has been experiencing a promising recovery in 2022 with competitive sales of models across segments. While the SUVs continue to dominate, new entrants in EVs and hybrids have made their way to customer preference, to offer environmentally friendly choices. Speaking of the positive growth after the industry’s bleak performance during the pandemic; Belal Nasr (CEO, New Auto FZCO) said, “The UAE car market has bounced back stronger after a rather prolonged slump. We have recorded a growth in sales in 2022 with passenger cars experiencing an upward graph and alternative fuel options providing the much-needed throttle to boost overall car sales revenue.”

For additional media information please visit our client page for New Auto FZCO.

Zurich International Life secures top honour at the GB Tech Awards 2022

2 November 2022 – Zurich International Life (Zurich) won the Digital Transformation Company of the Year award at the GB Tech Awards 2022, held on 2nd November 2022 in Dubai.

Zurich, which is part of Zurich Insurance Group, a leading multi-line insurer founded 150 years ago, was celebrated for its approach towards transforming and simplifying the customer experience across touchpoints.

GB Tech Awards is a Motivate Publishing initiative that honours, rewards, and celebrates the achievements of the tech community in the Middle East and Africa that have significantly enriched customer experience and their day-to-day management processes.

For additional media information please visit our client page for Zurich.

ADIPEC 2022: Algeria’s ALNAFT launches Schlumberger’s digital platform

28 October 2022 – Abu Dhabi Nov 2022, during ADIPEC 2022 edition, the Algerian National Agency for the valorization of hydrocarbon resources “ALNAFT” has launched EXALT, a fully integrated digital platform developed by Schlumberger (SLB), enabling seamless global access, anytime, anywhere, to the entire Algerian subsurface data and “evergreening” products.

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