Earned media coverage is vital for brand success because it establishes credibility with potential customers. In a world where anyone anywhere can easily get information and attention spans are mostly fleeting, navigating the intricate landscape of media coverage to reach their target audience is essential. This article explores how you can go about securing more earned media, improving brand image, and boosting conversions and revenue. What is Earned Media…
Media training is an essential course for anyone who wants to effectively deliver their messages to the public. . It can determine whether you and your company will effectively pass a positive or negative message. Company executives and spokespersons that have undergone an extensive media training exercise are more likely to shine during a media interview than those who just wing it. It is a well-known fact that the right kind…
Ever come across an interview on TV where the interviewee looked confused? Chances are that he or she didn’t go through any media training to help them confidently conduct media interviews. While having an effective interview requires some level of expertise, media interview experience is gained over time. So, unless you have some level of experience, you are most likely going to encounter some uncomfortable moments when doing interviews. It…
How To Deal With Reporters Impressing the press can be downright scary but it can be done. How to deal with reporters during media interview maybe tough especially for the first-timers. Do not fret! even when you’re still not used to the idea of speaking to live audiences on camera. Representing your company in a media interview doesn’t have to be hard. All you need is some tips to rock…
One of the trickiest interviews to negotiate are TV interviews. Be prepared and ace it. Avoid common mistakes with these easy tips for TV Interviews.
We always advise spokespersons during media training to ask these 5 questions to the media before an interview. Here are some tips to keep in mind.
How To Prepare For A Media Interview As an executive, doing a media interview on behalf of your company can positively or negatively affect your company. Media interviews are earned media for your company. These are generally free publicity opportunities. Therefore, they need to be conducted in a manner that paints a favorable picture of your organization. Also, such interviews are good opportunity for an organization to engage with its…
Media Training For Top Executives An important training program, every Learning & Development manager is adding to their must-have list of trainings for the top management is media training. Media training is vital and necessary for anyone with the responsibility of addressing the press. Facing a multitude of people with flashing cameras can be intimidating and may even leave one disoriented. But with the right tools and information, you will be…
Media Training: Do’s and Don’ts In-house training offers employees the opportunity to improve on skills relevant to their expertise. Depending on how it is conducted, it can easily be a thorn in the flesh or something that employees look forward to. So, what can you do as the PR or Learning & Development department to ensure your colleagues find your sessions interesting and informative? Especially, when those colleagues are your…
A media interview is a great chance for your company to gain exposure. It’s an incredible moment that cannot be left to chance. A little media training will go a long way for the spokesperson. This is because, even though you are an expert in your field and your business, failure to prepare adequately for a media interview can lead to a disastrous experience. These media interview tips will…
