For years now, many businesses and brands have been realizing big benefits that come with using content marketing.
Content marketing using relevant, quality content, is proving to be a tactic that is resonating extremely well with audiences across all industries.
In fact, according to a study conducted by The Custom Content Council, a little under 70 percent of consumers prefer custom content for the simple reason that it caters to their needs.
The beauty about content marketing is that it doesn’t necessarily have to cost an arm and a leg to plan and execute.
For this reason, it’s no wonder more and more businesses and brands are now mainstreaming content marketing as one of their core PR and marketing activities. Evidently, these businesses have been successful in cultivating mutually beneficial relationships with their target audiences.
