Crisis Communications and Management

Crisis Communications
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In crisis management, the threat is the potential damage a crisis can inflict on an organization, its reputation, its stakeholders, and an industry.

In order to mitigate a crisis and to minimize the damage from one, any crisis, whether offline or online needs to be dealt with in a swift but strategic manner.

Our advice is to be situation-ready at all times. Hence we follow these curated rules to avoid confusion during trying times.

  • Have a Crisis Communications plan in place
  • Prepare a holding statement and inform all stakeholders involved about the same
  • Address public/people safety immediately
  • Channel the communication through the spokesperson
  • Monitor all channels (offline and online) constantly for all kinds of mentions
  • Respond as quickly as possible and notify all parties involved consistently of all changes, feedback that takes place

Having handled crisis situations and training for several years, our philosophy is to safeguard the client’s interests with proactive and transparent communication.

Moreover, as the business environment continues to evolve, we, as an agency together with our partners continue to constantly review and improve our crisis communication and management procedures in accordance with the changing dynamics.

Matrix Public Relations is the exclusive Middle East representatives of Maritime Technical International (MTI). This a crisis communications network dedicated to serving the shipping, energy, offshore, and transportation industries.

With over 2 decades of experience in handling crises for various sectors and industries such as banking, shipping, maritime, retail, and so on, we offer reliable, transparent solutions to clients.

We are on-call 24/7 during a crisis.

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Moreover, as the business environment continues to evolve, we, as an agency together with our partners continue to constantly review and improve our crisis communication and management procedures in accordance with the changing dynamics.

Issue management

Using an Issue Management Process, we can identify and resolve issues in a project or organization quickly, before they have an undesirable impact. Therefore, whether it’s a setback, obscurity, or other issues, this process will guide you through the steps towards a speedy resolution.

The component parts of issue management are:

  • To identify, analyze and prioritize actual, emerging and potential issues
  • To mobilize and coordinate the resources to deal with the issue
  • To actively and strategically influence the outcome

Here are some links to additional information on Crisis Communications:

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