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Why we use the AMEC framework to measure the impact of our work

According to world-famous scientist Galileo Galilei, we should “Measure the measurable and make the unmeasurable measurable. In the world

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Why is it important to use the AMEC framework?

To start with, the AMEC framework is integrated from the International Organization that has introduced us to the new ways of measurement

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Indulging in the crunchiest bites of the AMEC framework

The need for PR professionals to be able to measure the value on the work done for their clients was recognized early on, leading to the

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Measuring Results in Public Relations

Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a

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5 Free Tried & Tested SEO Tools That Will Improve Your Ranking

How can you use SEO to work smarter and faster? It all starts with having the proper tools. Are you looking for a list of free and

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Host an Influencer event like a pro. Here’s 5 tips.

There’s no denying that one of the biggest benefits of engaging influencers with your brand is the genuine connection they build between

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Why SEO Is Important During A Crisis

Search engine optimization (SEO) has always been vital. Most firms understand that SEO should be part of a comprehensive marketing plan

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Tips for Arabic content creation in the UAE!

Living in the United Arab Emirates, I have learnt that the community here is a melting pot of different cultures and

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Diversity Recruitment – making workplaces competitive and inclusive

Evidence shows that Diversity Recruitment is rapidly evolving and proves that a cohesive environment has tangible and direct benefits.

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Dealing with cancel culture

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as

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