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According to world-famous scientist Galileo Galilei, we should “Measure the measurable and make the unmeasurable measurable. In the world

To start with, the AMEC framework is integrated from the International Organization that has introduced us to the new ways of measurement

The need for PR professionals to be able to measure the value on the work done for their clients was recognized early on, leading to the

Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a

How can you use SEO to work smarter and faster? It all starts with having the proper tools. Are you looking for a list of free and

There’s no denying that one of the biggest benefits of engaging influencers with your brand is the genuine connection they build between

Search engine optimization (SEO) has always been vital. Most firms understand that SEO should be part of a comprehensive marketing plan

Living in the United Arab Emirates, I have learnt that the community here is a melting pot of different cultures and

Evidence shows that Diversity Recruitment is rapidly evolving and proves that a cohesive environment has tangible and direct benefits.

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as