Blog

Why is it important to use the AMEC framework?

To start with, the AMEC framework is integrated from the International Organization that has introduced us to the new ways of measurement and research. They have successfully executed a full program that makes it easier to track the plans, objectives, activity, impact, outputs, outtakes, and outcomes of a campaign, project, or research. The framework has proven its effectiveness and its incredible usage to display a fully integrated report. So ……

Read More »
Results in Public Relations
Measuring Results in Public Relations

Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a project or product. Data plays an important role in assessments within the Communications and PR industry. Businesses who work with PR agencies surely would like to understand how the agency is benefiting their company presence and reputation in their respective regions. This is where the communication tools of…

Read More »
Arabic content creation
Tips for Arabic content creation in the UAE!

Living in the United Arab Emirates, I have learnt that the community here is a melting pot of different cultures and backgrounds. Therefore, it is important for us to show respect and tolerance towards the cultural diversity that exists in the region. It is also crucial for us to learn the boundaries that are set to avoid making mistakes. This is true both in person and online via social media. Through…

Read More »
Dealing with cancel culture
Dealing with cancel culture

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as it can put us in trouble.. Especially since the introduction of social media.  Today, the world we live in is extremely sceptical about everything. Anything can be taken out of context, and that is where “Cancel Culture” comes into play.  “Cancel Culture” is a…

Read More »
Successful Women Empowerment Campaigns

Over the past 2 decades, the world has seen some changes, especially in the public relations industry due to the vital role of social media in the way that brands connect with their customers. Yet, only one thing hasn’t changed… which is the continued support of women empowerment around the world. Today, I wanted to showcase those brands that have worked hard on their women empowerment campaigns and conveyed the…

Read More »
influencer
What To Expect From A Brand Ambassador

The last time someone recommended a product or restaurant, did you check it out? Why? The reason you followed up on it or not was due to the relationship you had with the person. Was it not because of the influence of the Brand Ambassador?     You might have considered whether they had your best interest at heart before taking their advice.  Consumers act depending on the quality of…

Read More »
Young adult
Being Gen Z: a-blessing-and-a-curse

The future of communication through the eyes of young adults Contradiction, antinomy, opposition, inconsistency, incongruence, nonsense, paradox. Are seven the nouns and words that, in my opinion, best describe generation Z. It is easy to say that the number seven is magical and mysterious; seven, in fact, is happy and lucky, but can also be skeptical and cynical. Therefore, it is not entirely accidental that it is evident everywhere.  It…

Read More »
The power of a brand story

We can help you build yours  From where you are sitting, do you feel like you’ve utilized all the best marketing strategies available? Yet, still feel that you are not quite there – like there is something missing? If yes, it could well be that a signature brand story is the answer. Many brands haven’t realized the importance of building their growth strategy foundation upon brand storytelling. Unfortunately, their failure…

Read More »
guest blogger
Showcase your expertise and see your brand awareness grow

Brand awareness refers to the degree of consumer recognition a brand has. Brand awareness is what helps a business to grow. Your target audience needs to know and trust your brand, that is the only way your brand’s awareness will grow, increasing your customer base and sales. To increase your brand awareness, you need to show your expertise in action; but how do you do that? You can do it…

Read More »
WhatsApp