5 Social Media Mistakes To Avoid
How effective is your social media communication style?

The world has reached a social media revolution, with most channels being used primarily for communication. Have you asked yourself how effective your social media communication style is or has been? Apart from sharing information and knowledge online, do you know how your message impacts your readers? Do they comprehend the information the way you intended? Just how sociable is your brand? It all boils down to your communication style…

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Do’s & Dont’s of Hosting a Podcast

Podcasts represent a brilliant tool for digital marketing. Hosting a podcast promotes your business and brand perfectly. You should work on increasing your audience in order to benefit from podcasts that have been getting quite popular during the past few years. Creating an impressive and hosting a podcast with interesting topics is an effective marketing tool that should be utilized perfectly to achieve the best results. There are some certain…

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The Power of Storytelling in Public Relations

Storytelling has long been a powerful tool in the world of public relations, and for a good reason. Weaving a compelling narrative can help build brand awareness, shape public opinion, and create an emotional connection with audiences. In today’s digital age, where attention spans are shorter and competition for media coverage is fierce, storytelling has become even more important for PR professionals. One of the critical benefits of storytelling in…

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Time of Crisis
Managing Your Reputation in a Time of Crisis

Managing a person or company’s reputation in crisis is a crucial aspect of crisis communications. With the rise of social media, news can be rapidly disseminated, making it imperative for businesses to have a strategy to handle their reputations during a crisis. Crises can take various forms, such as natural disasters or cyber-attacks, and can significantly impact on a company’s reputation and financial stability. Having a crisis communication plan in…

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Five elements every digital marketing strategy should have

Digital marketing has become a crucial element of the success of any business. However, not all companies have a distinctly defined digital marketing strategy. Although online marketing provides a much larger return on investment in comparison to classical marketing, some businesses still haven’t realized its full power. Some other companies exert a lot of effort and resources but do not accomplish the desired outcomes. These corporations should re-think their online…

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6 Excellent ways to attract a bigger audience to your Podcasts

According to Podcast Index, there are close to 4 million podcasts globally and the number just keeps going up each year. If you are the owner of a podcast you might wonder what it takes to be amongst the top-rated podcasts. In this blog, we highlight some strategies and tips to help you to achieve your objectives.     Start creating your guest lists from influential people you know All of…

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how to build trust
How to build trust at workplace and maintain it – a CEO speaks

Fostering mutual trust is important for any organization that wishes to succeed. ‘Trust’ is a simple yet powerful and priceless virtue that builds over time with transparency and honesty. Be empathetic and collaborative with colleagues. It will allow them to deliver their best without feeling vulnerable about being judged. Not just in workplaces but trust is central to our lives and exists everywhere from relationships to business dealings. And when…

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Why mental health awareness in the workplace is an important issue

Mental health issues have a significant impact on employees’ productivity, their ability to learn and progress, and their overall wellbeing. Thankfully, the importance of mental health awareness in the workplace has increased during the past few years. With the spread of COVID19, the number of people saying that the epidemic has worsened their mental health reached 42%, according to the Public Relations and Communications Association, PRCA, MENA Mental Health Report…

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Boost Your Content Marketing Strategy With These 5 SEO Tips

Content marketing strategy for SEO ranking remains a top focus for marketers across industries. Consider this: When was the last time you searched for something online, whether it was company information or hotel reviews, without using Google? Despite the significance of SEO, content marketers continue to struggle with their content marketing strategy. It necessitates them treading carefully around Google’s ever-changing criteria and approaching the objective of ranking high from a…

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