Make a Strategic Shift in How We Communicate in a Crisis

Communications Strategies

COVID-19 has struck at the heart of our society. But how we communicate at this time can make a positive difference.

  • Train to Gain - Learning new skills during the lockdown

    We should view this as an opportunity to reinvent ourselves and come out on the other side as better versions of ourselves.

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  • How to strengthen your brand's immunity in a lockdown

    Most business owners and managers are asking themselves ‘will my brand survive and thrive in the current climate?

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  • Mind over profits. Making your staff’s mental health a priority

    As companies struggle with business continuity planning, it is imperative for employers to consider mental health support as a component of that plan.

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  • Is your business ready for the shift in consumer behavior post COVID-19?

    Today, it has become even more important to rethink your strategy based on the rapidly evolving consumer behavior.

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  • Effective Use Of Influencer Marketing During COVID-19

    While COVID-19 may have brought a setback to most businesses, influencer marketing provides a silver lining with new opportunities and different ways of communication.

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  • 5 Ways Companies Can Prepare For Life After COVID-19

    Marketing and sales departments are best placed to prepare for life after COVID-19. Most brands and companies are currently in survival mode as expected but they could wisely use this time to prepare for the future.

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  • We’re supporting local businesses with FREE services during COVID-19

    Do you know of any SME with a great story to tell about their services to the community during the pandemic? Matrix PR would love to reward them with FREE Public Relations services.

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  • Importance Of Influencer Marketing To Develop Effective Content During A Pandemic

    Every brand and businesses alike should learn the importance of influencer marketing.

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  • 4 Ways to Keep Your Brand Healthy During a Pandemic

    Do you want to keep your brand healthy despite global health crisis? Here 4 recommendations you might find useful.

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  • COVID-19 Influences Influencer Marketing

    With brands in a dilemma on the subject, here is our take on Influencer Marketing during COVID-19.

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  • Fine-Tuning Your Communication During A Crisis

    Almost every adjective that could have been used during a crisis has been used by people, brands and organizations alike...

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  • Revaluating Social Media strategies during a Pandemic

    With rapidly changing and volatile market conditions, the need to shift the way we communicate with our customers, clients, and partners via social media has become increasingly important.

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  • Importance Of PR And Communications During COVID-19

    Should brands completely freeze their marketing initiatives? Or should they be selective in their approach and craft a suitable strategy keeping the current situation in mind?

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  • Can your brand outlive a period of isolation?

    In the wake of a crisis like this, all our strategies, plans and statements of intent become irrelevant and secondary to the implementation of contingency planning for overcoming the challenges posed by the spread of the disease. The question now is, can the business or brand survives the period of isolation? for how long?

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  • 5 Ways To Stay Ahead During COVID-19

    Here is a short video with some key ways to stay ahead during to the COVID-19 crisis

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  • In The Wake Of A Pandemic, It’s Time To Simplify Communication For Optimum Results

    It is no secret that the COVID-19 pandemic has taken the world by surprise. No one, neither governments...

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  • How To Prepare For A Video Conference At Home

    A step by step guide on perfecting your video conference from home.

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  • 5 Smart Ways To Utilize Your Time During A Quarantine Period

    Social distancing is the new normal and well almost every tech-enabled business now has employees working remotely from self-isolated zones.

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  • COVID-19 Outbreak – Prepare Your Brand And Team For An Effective Response

    Unsettling times reign as COVID-19 spreads to many parts of the world and the (mis)information...

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  • Time To Shift Your Communication Strategy

    As Covid-19 continues to spread across the globe with still no end in sight, brands and agencies are fighting...

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  • Gearing Up Brands To Survive COVID-19 Impact

    During the past 2 months, COVID-19 has spread its tentacles across geographies despite preventive measures being undertaken on a war footing...

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  • Tips On Working Remotely To Keep Productivity Ticking

    Telecommuting or working from home is the buzzword these days for more reasons than one. For some, it is the situational demand to work in social isolation...

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  • Crisis Communications And Management

    In crisis management, the threat is the potential damage a crisis can inflict on an organization, its...

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  • Step-By-Step Guide To Writing A Crisis Plan That Works

    A crisis can hit your company at any time. It could be a badly marketed campaign, a failed event...

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  • 5 Common Crisis Communication Mistakes

    A crisis can occur anytime without a warning. Companies that successfully ride out the storm are usually...

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  • Important Steps For Successful Crisis Communications

    The question should not be “if an organization will face a crisis”, but when. The odds make...

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  • Covid-19 Prevention & Care

    Here are some practical preventative measures to avoid the spread of COVID-19

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