Influencer Marketing

Micro vs Macro influencers? What is the difference?

With the digital world growing, influencers have become the tool that most brands depend on for their strategy as it’s one of the most effective channels. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers.   Micro-influencer marketing or macro-influencer marketing? Which works best and which is worth your time and money? Let’s discuss the pros and cons of…

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influencer marketing
Why Many Brands are Turning to Micro-Influencers

While it seemed like a crazy idea at the beginning, using micro-influencers to push brands’ visibility has now become the go-to solution. And rightly so because micro-influencers, despite their low fan base, have proven that they too can influence purchase decisions in their own small but equally effective way. Influencers were big news back then but these days, the previously shunned group of social media go-getters have now become more marketable.…

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How Influencer Marketing Can Help Build Your Brand

When used as a marketing tool, social media and influencer marketing can be a powerful tool. With posts being shared every second, the interaction is vibrant and can be leveraged to build brands. Social media influencers have taken up the role of public relations executives in today medial. Well, almost. Through influencer marketing, they have been able to build brands from scratch as well as maintaining the momentum for brands…

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influencer marketing
Working With Influencers Is Not Easy: This Is Why You Need An Agency

Influencer marketing continues to be a growing industry. Working with influencers will surely boost your brand. Eighty-two percent of buyers tend to follow the recommendations of an influencer as they consider them knowledgeable, credible, and better at explaining products. However, in an age when influencer marketing is outdoing brand content, 61 percent of marketers have problems identifying the right influencers for their brands. They don’t know how to get the…

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Podcast Marketing. The new Mega-medium.

It’s clear that the way we communicate has changed. And so, have the channels of communication. Thanks to technological advancements and innovation. Communication mediums keep evolving by the day, enabling humans to effectively interact with each other with ease. In 1831, electric telegraph was invented. At present, we now have text messaging and video calling platforms such as Zoom, Hangout, FaceTime among others. The new face of communication, largely because…

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Effective use of Influencer Marketing during COVID-19

A crisis calls for a new way of thinking. Now is the time to find new solutions to manage the way we work. While COVID-19 may have brought a setback to most businesses, influencer marketing provides a silver lining with new opportunities and different ways of communication. It is, therefore, important for brands and businesses to find ways to keep their products and services alive in the minds of the…

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Importance of influencer marketing to develop effective content during a pandemic

It is no news that the world is changing amidst the backdrop of COVID-19. With that, marketers and communication experts are finding it even harder to find innovative ways to engage their audience. In times like these, resiliency can make a huge impact on businesses. Every brand and business alike should learn the importance of influencer marketing. With countries going under lockdown, there has also been an increase in digital…

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