Digital Marketing

Digital Marketing goes well beyond using emails, the internet, and mobile apps to promote products. From a communication perspective, Digital Marketing is about building and managing customer relations across various digital channels and platforms.

Communication, as we know it, is constantly evolving. This is primarily being driven by the amount of time consumers spend on the web researching, reviewing and making purchases online.

With mobile penetration at an all-time high, online brand visibility is a must. More importantly, Social media has now become the new convergence point for nearly all brands and businesses as the race to reach and lock in as many fans and followers intensify. Matrix is in the thick of this dynamic phenomenon and has the tools and the skills to give your business the edge.

Did you know that over 80 percent of consumers today use online search to do research before making a purchase decisions?

For those of you who are relatively new to digital marketing, we have a few handy tips to help you get started.

• When was the last time you updated your website? If you haven’t done it recently, do it now
• Your website needs to be mobile-friendly
• Add a business blog to your website. This will boost your search engine optimization and position you as an expert in your industry
• Keep your content fresh and original and share it via your social media platforms.
• Sharable content ranks higher in search results
• Monitor your social media sites and respond to comments and questions as soon as possible

• Why Digital Marketing can create a competitive advantage