Over the past 2 decades, the world has seen some changes, especially in the public relations industry due to the vital role of social media in the way that brands connect with their customers. Yet, only one thing hasn’t changed… which is the continued support of women empowerment around the world. Today, I wanted to showcase those brands that have worked hard on their women empowerment campaigns and conveyed the…
The last time someone recommended a product or restaurant, did you check it out? Why? The reason you followed up on it or not was due to the relationship you had with the person. Was it not because of the influence of the Brand Ambassador? You might have considered whether they had your best interest at heart before taking their advice. Consumers act depending on the quality of…
We can help you build yours From where you are sitting, do you feel like you’ve utilized all the best marketing strategies available? Yet, still feel that you are not quite there – like there is something missing? If yes, it could well be that a signature brand story is the answer. Many brands haven’t realized the importance of building their growth strategy foundation upon brand storytelling. Unfortunately, their failure…
Brand awareness refers to the degree of consumer recognition a brand has. Brand awareness is what helps a business to grow. Your target audience needs to know and trust your brand, that is the only way your brand’s awareness will grow, increasing your customer base and sales. To increase your brand awareness, you need to show your expertise in action; but how do you do that? You can do it…
When used as a marketing tool, social media and influencer marketing can be a powerful tool. With posts being shared every second, the interaction is vibrant and can be leveraged to build brands. Social media influencers have taken up the role of public relations executives in today medial. Well, almost. Through influencer marketing, they have been able to build brands from scratch as well as maintaining the momentum for brands…
We live in times where it isn’t just normal but essential to spend time, energy, and love thyself to become the best version of yourself. A volatile economy, changes in lifestyle, unsteady career graphs, and the uncertainties that loom large are beckoning you to pause, shift focus, and put the spotlight on YOU. Practicing self-love can come across as being selfish bit it is in fact recommended by professionals as…
It’s here, ladies and gentlemen. 2021 is finally here and we can’t wait to put 2020 behind us. Last year will go down in history for all the wrong reasons. Thanks to the global health pandemic that brought economies of the world over to a near standstill. Organizations, most of whom were not prepared for a crisis of such magnitude and now understand the reasons why they should hire an…
73% of marketers believe that social media has been ‘somewhat effective’ for their business (Buffer, 2019). With over 3.5 billion social media users worldwide and an average user spending about three hours a day on social networks, using this platform to push your brand can be profitable, more so if you take to a professional social platform like LinkedIn. LinkedIn, founded in 2002, is not just a social networking platform,…
7 Benefits Of Having A Strong Internal Brand It doesn’t matter whether you are a fortune 500 company or a start-up if you and your employees don’t believe in your brand, why should anyone else? Building a strong Internal brand requires employees to understand, advocate for, support, live, and guard your brand. The starting point is to continuously educate your employees so that they know exactly what you are selling…
So, fashion keeps rolling on… Being the fashion capital of the Middle East, the UAE, and Dubai in particular, has many expectations to fulfill. Considering the fashion flagship in terms of creativity, trending, and brand value, the fashion industry in the UAE is building up another head of steam. This, in turn, is building customer confidence. It may appear that people are reluctant to upgrade their wardrobes or perhaps they…
