Mirdif City Centre Social Media Campaign
11 Influencers in 2 days
2-day notice for the store opening. 10 Influencers target. Matrix roped in 11 influencers. The COO and team engaged with the influencers and explained the new brand concept while the social media team used the occasion to create content.
100 customers in 2 hours
Social media Scratch & win promo for first 100 customers. Sold in less than 2 hours.
All influencers attending the event were given blank canvas shoes and a template to create a design. The designs were then printed on the shoes for each influencer garnering additional mileage.
Capitalizing on brand ambassadors to raise brand awareness and increase visibility