Mirdif City Centre Social Media Campaign

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    Campaign Summary

    11 Influencers in 2 days

    We got a 2-day notice from Shoexpress for the store opening. 10 Influencers target. Matrix roped in 11 influencers. The COO and team engaged with the influencers and explained the new brand concept while the social media team used the occasion to create content.

    100 customers in 2 hours

    Social media Scratch & win promo for first 100 customers. Sold in less than 2 hours.

    Unique IDEA

    All influencers attending the event were given blank canvas shoes and a template to create a design. The designs were then printed on the shoes for each influencer garnering additional mileage.


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