Media relations and crisis management that builds visibility, trust, and protects a brand’s reputation
Safi Airways had been grappling with low levels of awareness, visibility, and trust.
The airline struggled to be considered as a serious player in the regional aviation industry and the media never considered it a credible source of information.
The airline was also in a highly volatile region, and many did not trust it in terms of fleet capacity and passenger safety.
Safi Airlines needed to change this perception and narrative because it adversely affected their brand, operations, and growth.
Brand not known in the region
Building trust and credibility within the media
Uncertainty about the safety of the fleet and the qualification of the personnel
The airline was not seen as a serious player in the regional aviation industry and the media never considered it as a credible source of information.
Based in a highly volatile region, many did not trust it in terms of fleet and passenger safety – a perception that adversely affected the brand, its operations, and growth.
Matrix needed to create distinct awareness about the brand in the aviation industry.
We needed to elevate Safi’s image and perception, position it as a serious player in the industry, and build confidence in the brand as an airline that strictly follows safety standards.
Localizing news announcements
Disseminating press releases of new routes
Disseminating press releases of new appointments
Media Relations and crisis management
Profiling top executives, scouting for key speaking opportunities and event participation
Media material development, distribution, and analysis
The agency managed to significantly boost the airline’s media profile in the region
The PR strategy and its execution also greatly enhanced its position as a safe and trusted airline
Enhanced position as a safe and trusted airline
Higher visibility for the brand and key spokespeople
Significantly boosted the airline’s media profile in the region through regular coverage
A sustainable plan put in place to identify and address concerns and to protect the brand’s reputation
A complex brief with challenges galore but Matrix PR managed to turn this into a fantastic event and garnered an estimated 13 million impressions with over 120 clippings for the client.
Carefully crafted media strategy to drive coverage, increase awareness and brand recognition