7 May 2022
The Mumbai-based All Stars Football Club played against Emirates United at the Shabab Al Ahli Stadium in Mamzar on the 7th of May.
6 May 2022
6 May 2022
3 May 2022
This year’s edition of the annual report features insight from 30 global industry leaders on the ethical challenges of engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology.
The report is available here: https://lnkd.in/ewbVvTVe
27 April 2022
We are so pleased to have such amazing, hardworking, and powerful women as part of the team!
Thank you Campaign Middle East for this excellent recognition!
12 April 2022
It was a proud moment to see the various agencies work together for a good cause by donating their time and resources to give to those who are less fortunate this Ramadan.
Together we distribute 4,800 meals to 15 labor camps based in UAE.
Cicero & Bernay Communication Consultancy
Instinctif Partners MENA
Matrix Public Relations
16 March 2022
Dubai, UAE: Dubai-based boutique brand and corporate communications agency Matrix PR continued with its winning streak, scooping two of the most sought-after awards and highly commended in a third category at the just concluded 2022 PRCA MENA Awards held in Dubai.
Matrix PR was awarded Best PR Campaign (Kaya) in the Crisis Communication category and Best PR Campaign for the Game Changer category (Acronis) – two of the most fiercely contested categories, cementing its prowess in the conceptualisation and execution of PR campaigns that impact the society. The Agency also took home Small Consultancy of the Year (Highly Commended).
Held annually, the #PRCAMENAAwards2022 recognised outstanding PR and communications campaigns, teams and individuals across the Middle East and North Africa region.
Considered as instrumental to the regional communications sector, the PRCA MENA awards seeks to promote the industry as well as encourage Middle East PR teams. The awards provide MENA-based agencies with a platform to showcase their campaigns, expand their network and most importantly, gain global recognition.
“We are delighted to have been recognised by our peers in the industry for our hard work and commitment to delivering value-adding and disruptive PR campaigns. These two prestigious awards are a testament to our mission – Adding value to your business. Team Matrix celebrates this success together with our clients. We are now inspired to achieve more milestones in the future,” said Hilmarie Hutchison, chief executive officer, of Matrix Public Relations.
Matrix PR’s PRCA win comes hot on the heels of its largest trophy haul that saw the homegrown agency scoop a total of seven awards at the 2021 Middle East Public Relations Association’s (MEPRA) Awards.
14 February 2022
We are delighted to announce that our CEO, Hilmarie Hutchison, continues to serve as a Strategy Board Member together with the newly appointed Executive Board of the Middle East Public Relations Association (MEPRA).
“I so am proud to work alongside this group of dedicated and inspiring professionals. Together we will continue to promote industry standards and raise the capabilities of communication professionals in the region” – Hilmarie Hutchison
4 December 2021
24 November 2021
PR guru, Jack Pearce, MEPRA co-founder, and Matrix Public Relations founder honored for his outstanding contribution to the industry
Dubai, UAE – November 28, 2021: Homegrown communications agency Matrix Public Relations was among the big winners at this year’s Middle East Public Relations Association’s (MEPRA) Awards scooping a total of seven awards and bragging rights – its largest and most impressive trophy haul so far.
Dubbed as the largest-ever awards since its inception, the MEPRA Awards, which took place at Atlantis the Palm, Dubai, on November 24, brought together a total of 88 agencies and in-house comms teams across the region to battle it out in 56 categories.
During the premier annual awards event, which hosted more than 500 in-person guests this year, Matrix Public Relations emerged the Gold winner in two hotly contested categories, scooped Silver trophies in three coveted categories and Bronze in one as listed below:
Gold – Best Crisis Communications/Issues Management Strategy Award: Kaya Skin Clinic (leading skincare clinic chain in the region)
Gold – Best Fashion or Beauty Campaign Award: Kaya Skin Clinic’s campaign titled Empowering Women in Their Fearless Pursuit of Beauty
Silver – Best Business to Business Campaign: Milestone Systems (industry leaders in providing video management software)
Silver – Best Use of Sponsorship: Dabur International (one of the largest FMCG companies in the region)
Silver – Best Healthcare Campaign: Kaya Skin Clinic
Bronze – Best Retail Campaign: Kaya Skin Clinic
“We are delighted and proud to have been recognised for our hard work, creativity and resilience by our industry peers. There is no doubt that Matrix Public Relations is a force to reckon with in the technology and blockchain PR space, but have scored big wins in retail, healthcare, fashion, beauty and crisis management too. This recognition for our campaigns that went beyond the bottom line to add value to our clients will inspire the team to continue on this path,” said Hilmarie Hutchison, chief executive officer, Matrix Public Relations.
In recognition of his phenomenal contribution to the Middle East public relations industry, Jack Pearce who is also the co-founder of MEPRA and founder of Matrix Public Relations was bestowed the Chairman’s Award – one of the highest honours in the industry.
“I am deeply honoured and grateful to be awarded the Chairman’s Award by MEPRA. As the co-founder of MEPRA, I am also proud of the association’s achievements over the last 20 years. MEPRA has achieved and surpassed the goals and objectives of its founding fathers. MEPRA continues to not only set standards of excellence in the communication industry but also serve as a resource center where professionals can get industry insights, network with peers and further their professional skills,” said Jack.
Take a look at the full list of MEPRA 2021 Awards here.
13 November 2021
Matrix PR 22nd Anniversary! 🎉
Matrix is celebrating another successful year!
“Your creativity and dedication to work can only be matched with your desire to succeed”
We started off small, but we couldn’t have been happier to have a presence of 22 years here in the GCC region!
4 November 2021
We are so proud that 19 of our award entries have been shortlisted for this year’s MEPRA Awards. We’re really looking forward to celebrating the region with all the other agencies on 24 November 2021.
2 November 2021
7 October 2021
This episode of the brief features an interview with Jack Pearce, MEPRA Founder, former Chair and Founder of Matrix Public Relations. Taryam and Jack will take a look back to where it all began with MEPRA and how far we have come as we celebrate 20 years of supporting communications professionals in the Middle East.
13 July 2021
There’s more to MEPRA than meets the eye. Take a closer look.
10 June 2021
Be resilient — You need to be aware that you are in a service industry. It is not an easy task to constantly juggle between convincing media and pleasing clients. Be prepared to accept rejection and use that to improve your communication game. Not all your pitches are going to get you a YES from the media. Sometimes, not a single reporter will respond to your emails. But you can’t let that pull you down. The key attributes of a successful PR professional are resilience, perseverance and self-motivation!
28 May 2021
In this interview, Melwyn talks to Kage Spatz about the reason he joined the industry, 80:20 Matrix success stats, and the only colleague who studies more than him. Melwyn provides some excellent insights and tips on how to leverage media coverage to dramatically grow your business.
26 May 2021
Dubai, 26 May, 2021 – Plexus PR Group announced that leading Dubai based boutique PR agency, Matrix PR has joined their prestigious international network of associated communications agencies. Matrix PR’s award-winning campaigns include brands across industries such as technology, lifestyle, finance and fitness in the Middle East.
The addition of Matrix PR is in line with Plexus PR Group’s strategy to provide transformative ideas, outcomes and outputs for its clients across borders and regions.
Established in 2001, Plexus is a structured and formal partnership of independent agencies founded on the belief that leading, independent agencies can work more effectively with counterparts in other countries to deliver a seamless and focused communications service to clients. New agencies joining the associate network will benefit existing clients who wish to expand their PR and comms remit into new geographic territories. Collectively, Plexus spans 21 countries, encompassing Asia-Pacific, Europe, Africa, the Middle East, South America and North America.
Hilmarie Hutchison, CEO of Matrix Public Relations said, “We are delighted to be part of the Plexus Group and I am confident that our clients will benefit from this association. Many of the agencies within the network are particularly strong in the Technology sector which is one of the areas we have been focusing on during the last 12 months. This represents and exciting opportunity for us and I cannot wait to see where we go next”.
Plexus spokesperson said, “We are so pleased to welcome our brand new partner, Matrix PR, to the Plexus Global Agency Network. The Middle East is a key region, and with this new partnership we will be able to offer current and prospective clients specialist regional expertise and the opportunity to expand their presence. We look forward to working closely with Matrix PR, sharing best practice and marketing innovation.”
About Plexus Group
The Plexus Group of associate agencies work with international PR, communications, social media and online marketing in the following regions:
Clients benefit from tailored and scalable communications solutions that support both global and local strategies and maximise results and budgets. Clients prosper from communications experts in each market working in close collaboration to provide local expertise needed for global campaigns to deliver ROI. With Plexus we have a presence in 21 countries, with a total of 300 consultants, and collectively have won 119 PR awards. http://www.plexuspr.com
Europe: +44 20 8971 6400
25 May 2021
Our CEO, Hilmarie Hutchison, on The Brief, a monthly podcast series hosted by MEPRA, the Middle East Public Relations Association. She is joined by Ananda Shakespeare, CEO & Founder of Shakespeare Communications, and Kate Midttun, Founder & Managing Director at Acorn Strategy.
In this podcast, the three MEPRA Strategy Board Members, who all lead small and medium consultancies, address the biggest concerns and opportunities faced by SMEs in the region.
Listen online at https://audioboom.com/posts/7872793-small-but-mighty
12 May 2021
4 May 2021
So proud of our PR and Social Media Manager, Krishika Mahesh, for being featured as one of Campaign Middle East PR Faces to Watch in 2021
3 May 2021
In the interview with David Liu, Hilmarie shares insights on how to effectively communicate with a remote team.
29 April 2021
We are so proud of Krishika, she definitely deserves this recognition.
“Campaign’s annual Faces to Watch lists showcase the brightest and best agency talent aged 30 and under”
27 April 2021
Our CEO, Hilmarie Hutchison, is part of the Small and Medium Independents and Consultants Working Group established by MEPRA (the Middle East Public Relations Association). The working group is tasked with developing a strategy to address the challenges faced by SMEs and consultants in the region.
Read about some of the interesting findings from a recent MEPRA survey about the challenges facing small and medium agencies.
22 March 2021
17 March 2021
The Changing Dynamics of The Role of PR
16 March 2021
Matrix PR rings in Q1 with multiple tech client wins and industry accolades
Matrix PR announced a successful Q1 in 2021 with another prestigious award and four new client wins.
8 March 2021
7 March 2021
Read the full interview here:
3 March 2021
We are so excited to announce our win at last night’s PRCA MENA awards for the Best PR Campaign: B2B with our amazing client Acronis.
Thank you PRCA MENA and everyone who has supported us!
4 January 2021
We are thrilled and honored to be shortlisted for 7 Awards for the PRCA Regional PR Awards 2021.
Best PR Campaign: B2B
Best PR Campaign: B2C
Best PR Campaign: Media Relations
Best PR Campaign: Crisis Communications
Best PR Campaign: Game Changer
Strategic Communications Campaign
Small Consultancy of the Year
9 December 2020
Thrilled, honored, and proud to win SILVER for the ‘Best Crisis Communications/Issues Management Strategy’ at the Middle East Public Relations Association (MEPRA) Awards.
It was so wonderful to watch the @mepra_org virtual awards last night and congratulations to all the winners!
— Matrix PR Dubai (@matrixprdubai) December 10, 2020
25 November 2020
The Abu Dhabi University Department of Mass Communication in the College of Arts and Sciences, invited our PR Director, Namita Thakkar, to be a guest speaker on the topic of ‘Current PR Practices and Career Prospects.’ The event was a resounding success with fantastic feedback from the University:
“Thank you for taking the time to speak to our Mass Communication students last Wednesday. We truly appreciate your effort in enlightening our students about current PR practices and Career Opportunities. Well, the response to your talk was overwhelming as around 90 students actively participated in the session. Students whoever we spoke to wanted us to express their appreciation for your inspiring presentation and for answering their questions patiently. Your ability to present the subject in such an interesting way produced one of the best guest lectures.” Dr. Viola Gjylbegaj, Abu Dhabi University.
12 November 2020
We are delighted and honored to be shortlisted for 8 Awards in 7 Categories for the MEPRA Awards 2020.
* Best use of Traditional Media Relations
* Best Consumer Goods Campaign
* Best Corporate Reputation Campaign
* Best Crisis Communications /Issues Management Strategy
* Best Financial Services Campaign
* Best Technology Campaign
* Matrix Public Relations – Small Agency of the Year 2020
29 July 2020
Proud to be proud of this excellent initiative!
The SME Rise Collective is proud to announce they have hit their milestone target of supporting 100 SMEs in the UAE with marketing and communications support since their launch 4 months ago.
With SMEs making up such an important part of the UAE economy, The SME Rise Collective was created with one goal only – to support as many SMEs as it could during Covid times to ensure their survival back to thriving profitable businesses, and that they have done…. and some!
Key achievements of #SmeRiseCollective in 4 months:
SMEs that have been supported by The Collective include: Real Boxing, Posh Paws, Eco Souk, TKD Lingerie, Prickly Pear, Anavisio, Amazing Mums, Boundarie.com, PJs for Days, Palm Lights, Facette Bar, Baby Sensory, Master Elliot, Decluttr Me, Isabella The Brand, Beach Seventy Six, KetoCoach, Pure European Chiropractic and Physiotherapy Centre, Holly Holistic, The Lucidity Coach and Hi Maintenance.
Agencies and licensed freelancers who have formed part of The Collective include: TishTash Marketing and Public relations, Fox and Hound Communications, Markettiers, Standish Services, Catch Comms, Matrix PR, PR Wonderland, Sociate, Jansen Harris, Market Buzz International, Empyre Communications, Digitalina, The Androit Agency, Agency Seventeen, PUSH Mena, Vival Media, Amanda Rushforth, Laura Himal, S Cubed, By Niggy, Digital AdDoctor and many more.
Those that have supported The Collective include: Kibsons, Lighthouse Arabia, ARN, Elevision, Connector Magazine, Stuck On You, Deun Photography, Furless, Neeps Consulting, BSA Ahmad Bin Hezeem & Associate LLP, Purple Swan, CG Barbershop, CPI Publishing, Steam Vision, Style Addicts and over 100 more.
Natasha Hatherall, founder of TishTash and The SME Rise Collective says “Reaching this milestone feels a bit emotional for myself and the team. What started as a silly idea when we felt helpless in the middle of lockdown and a belief that even if we could help one SME we’d be happy, grew and grew. During this time we have met so many amazing people, have been touched by the kindness of strangers, felt warm and fuzzy at the messages we received and ultimately what many may not realise is that #SmeRiseCollective helped get us through this time, adding a positive focus to our days when we were dealing with our own badly affected businesses.”
The work of the SME Rise Collective continues as for many SMEs the next 12-18 months will be critical to get them fully back on their feet and the pledge of the SME Rise Collective to help and support as many businesses as they can remains, with more than 400 still in the queue awaiting support.
Read the articles below:
26 June 2020
Read the article below:
26 June 2020
Read the article below:
31 May 2020
Our CEO, Hilmarie Hutchison, featured on The Brandberries.
Read the article below:
19 May 2020
Read the article below:
12 May 2020
Read the article below:
19 December 2019
Matrix PR ends 2019 on a high note with the exciting news that we have been shortlisted for not two but THREE 🏆🏆🏆 Awards at the upcoming PRCA MENA Awards 2020.
* Best PR Campaign: Influencer Relations
* Strategic Communications Campaign
* Small Consultancy of the Year
11 December 2019
We are extremely proud to have been recognized with a Highly Commended award for “Best Digital Marketing Campaign” for work with our client Delmont Fire & Safety at the @prca_mena Digital Awards 2019!
21 November 2019
Thrilled, honored and proud to win GOLD for the ‘Best use of Traditional Media Relations’ for our campaign with Century Financial at the Middle East Public Relations Association (MEPRA) Awards.
7 November 2019
We are delighted to have been shortlisted for the upcoming PRCA MENA Digital Awards 2019.
Thank you PRCA MENA judges and congrats to all other finalists.
Well done Team Matrix!
31 October 2019
We are so delighted and honored to be shortlisted in 5 categories for the MEPRA Awards 2019.
Thank you MEPRA judges!
Well done team! Congratulations to all the other nominees!
* Best Use of Traditional Media
* Best Business to Business Campaign
* Best Corporate Reputation Campaign
* Best Financial Services Campaign
* Best Use of Influencers
13 February 2019
31 July 2018
30 May 2018
11 March 2018
21 February 2018
Photo Credit @markfieldpics
Dubai, UAE, February 2018: Matrix Public Relations has been awarded the Regional Campaign of the Year award at this year’s Public Relations Consultants Association Middle East and Africa (PRCA MENA) awards ceremony.
Matrix PR, a Dubai-based boutique PR agency, grabbed top honors at the fiercely contested category with its regional B2C campaign, Face It All with Himalaya, emerging the overall favorite to clinch one of the most coveted titles in the annual industry awards.
The PRCA MENA Awards, which are aimed at recognizing excellence in PR and communications in the region, celebrates the very best teams, individuals, and campaigns from the PR and communications industry from across the Middle East and North Africa.
“We are delighted and extremely proud of this prestigious achievement. This award is in recognition of the agency’s passion to deliver creative, disruptive, and value-adding PR campaigns that help our clients’ brands and businesses succeed,” said Jack Pearce, founder and CEO of Matrix Public Relations.
This year’s award follows Matrix PR’s Gold Award for Best Use Of Sponsorship, which it clinched at the Middle East Public Relations Association awards held in December 2017.
The PRCA MENA Awards, one of the most highly recognized events in the region, brought together a host of internationally affiliated industry heavyweights including smaller homegrown consultancies, all submitting their best PR campaigns in the various categories.
The awards also attracted individuals – both industry veterans and young PR practitioners and in-house teams who competed for the highly sought-after silverware in the different categories.
6 December 2017
DUBAI, UNITED ARAB EMIRATES, December 14, 2017 – Continuing its winning streak at industry awards; Matrix Public Relations, a well-established boutique PR agency in the region, clinched the Gold Award for ‘Best Use of Sponsorship’ category at the recently held MEPRA Awards 2017!
The team was felicitated with the prestigious award at a scintillating ceremony held at JW Marriott Marquis Dubai. The Award recognized the strategic use of sponsorship by leading skincare and healthcare brand, Himalaya for ‘Arabs Got Talent’ to optimize communication results.
With many PR Professionals in attendance from various laterals of the industry; the award function was a glittering affair to celebrate leadership, strategy and execution of various communication avenues. The MEPRA Awards also promote merit in PR careers and recognize individuals and communication programs that exemplify highest standards of professional expertise. Therefore, award winners honoured by MEPRA embody the core values of the PR industry and stand as inspiration to promote transparency and work ethics.
Matrix Public Relations is pleased to have received this award at the end of a successful year of excellence in public relations.
9 November 2017
9 July 2017
We are excited to have been shortlisted for the Gulf Capital SME Awards 2017 – People and Culture Award.
“SMEs with outstanding initiatives that help improve performance and inspire employees will be honoured with the People and Culture of the Year award. The shortlisted companies for this category are Bodysmart, GPK Businessmen Services, Innovative HR Solutions, Linkviva, MASSAED Installation of Elevators and Escalators, Matrix Public Relations, Savant Data System, SPF Realty, The Blossom Nursery/Blossom Early Learning Center, TIME Hotels, Unique Group and younoh Media.”
1 June 2017
June 1, 2017
Dubai Holding Group has appointed Matrix Public Relations to handle the social media operations for Sfera, Women’s Secret, Flamant and Gerard Darel across the MENA region. The agency will be responsible for creative content development, monitoring, analytics and reporting as well as online crisis management for the four brands.
“We are excited to welcome Matrix PR on board,” says Jean Michel Bolly, General Manager, Dubai Holding Group. “The agency demonstrated a clear understanding of our digital positioning. We strongly believe that their creative insights will effectively communicate our brand values in a unique and impactful way.”
29 May 2017
The award-winning agency bags four sought after international fashion brands’ and will manage their social media marketing campaigns on all the key platforms.
Dubai Holding Group, a retail organization representing major fashion franchises in the Middle East, has appointed Matrix Public Relations as its retained Social Media Agency responsible for their top franchise brands across the MENA region.
Matrix Public Relations, which recently scooped the award for Small Consultancy of the Year at this year’s Public Relations Consultants Association (PRCA) awards, won the key accounts which include Sfera, Women’secret, Flamant, and Gerard Darel fashion brands.
Matrix PR will handle the four brands’ social media accounts in the MENA region with a clear-cut mandate to elevate their popularity, strengthen their online reputation and awareness as well as enhance the brands’ online presence.
Matrix PR founder and CEO, Jack Pearce said that the agency’s seasoned and social media savvy team will help the four fashion brands expand their social footprint and broaden their target audiences in the region.
The boutique firm which brings talent and tools to navigate the evolving and rapidly changing social media landscape will be responsible for the creative content development, monitoring, analytics and reporting, and online crisis management among other key elements.
Jean Michel Bolly, the General Manager of Dubai Holding Group, added “We are excited to welcome Matrix PR on board. The agency demonstrated a clear understanding of our digital positioning. We strongly believe that Matrix PR’s creative insights will effectively communicate our brand values in a unique and impactful way.”
4 March 2017
8 February 2017
We are so proud of this accomplishment!
19 January 2017
15 January 2017
4 January 2017
4 May 2016
It was lovely having Dr. Bassant Said Eyada, Professor of Advertising and PR at the American University in the Emirates (AUE), and some of her students at our office this past week.
16 November 2015
The shortlist for the Middle East PR Awards has been announced!
If you missed our sushi-tastic unveiling of the Middle East PR Awards shortlist well you don’t have to wait any longer – here are the results!
It was so much fun to meet our peeps at Apco, The Atlantis Palm Jumeirah, GMASCO, Al Futtaim, E&Y, House of Comms, Grayling, H+K Strategies, Impact Porter Novelli, Memac Ogilvy, Four Communications, markettiers4dc, Fleishman-Hillard and Matrix PR who all attended our awesome award sponsor – Sumo Sushi & Bento’s Murooj restaurant. Pictures of the fun are on MEPRA’s Facebook and Instagram pages so do check them out!
Special thank you to markettiers4dc’s CEO Howard Kosky who was passing through Dubai and took time out of his hectic schedule to be with us. Markettiers4dc is also a category sponsor of our Award ceremony and we are so grateful for your support.
So now all you need to do is book your hairdresser (and your table or seat!) and get ready for the party of the year on Monday December 14, at the JW Marriott Marquis!
The Middle East Public Relations Association
14 October 2015
4 May 2015
Should social media be an extension of your job title?
Read it here… THE GREAT DEBATE