Ever come across an interview on TV where the interviewee looked confused? Chances are that he or she didn’t go through any media training to help them confidently conduct media interviews.
While having an effective interview requires some level of expertise, media interview experience is gained over time.
So, unless you have some level of experience, you are most likely going to encounter some uncomfortable moments when doing interviews.
It is, therefore, crucial to get media training especially if your position requires you to regularly interact with the media.
In this article, we will share some quick media training tips that will help you to build more confidence and feel at ease with media interviews.
While undergoing your media training course, ensure you take notes for future references.
Before an interview, go through your notes. This is a good way to prepare for your interview. These notes help you remember some of the tactics you learned during your media training. Keep referring to your notes until you have all the key points at your fingertips.
While preparing for an interview, ensure you make short notes about what you are likely to be asked. These short notes will help you respond to questions with ease. However, make sure you don’t refer to your notes continuously when answering a question. Just take a quick glance (if you have to) and proceed with your answer.
Reporters prefer and appreciate well-researched responses. While preparing for an interview, ensure you get your facts and statistics right. Don’t guess or use false statistics. Remember, the reporter has also done his or her homework and can, therefore, spot false information a mile away. Ensure the statistics are as recent as possible and that your sources are credible.
Not all reporters are the same. Some are polite while others will try to throw you off balance by intimidating you. Armed with the right skills, you will be able to handle any reporter in any situation.
The main thing is to expect the unexpected when preparing for media interviews. It is highly recommended that you also do some background checking on the reporter who is coming to interview you. Find out more about his or her style of conducting interviews and then figure out how to respond effectively.
During your media training, your media coach should offer you handy tips that will enable you to take control of the interview. Some of these “How to questions” include:
– Rephrase uncomfortable questions
– Tactfully avoid uncomfortable or irrelevant questions
– How to use transitional phrases
– Determine what the next question could be
If you learn how to take control of your interviews, you will be in a better position to articulate your message.
The effectiveness of your interview will be determined by how well you articulate your responses.
Develop your speech skills and learn how to arrange your ideas. To effectively express your ideas, you need to:
Company and brand reputation is extremely important. Media interviews are effective in advancing your company’s agenda as well as boosting its reputation. With this in mind, it is therefore equally important to be able to conduct a smooth media interview. This can only be done if the company’s spokesperson has undergone media training in order to equip him or her with the right media interview skills.
Media interviews are an effective way of building your company or brand profile. With the right skills and information, you will be able to smoothly sail through even the toughest of interviews. Get yourself professional media training now. Our team is on standby to get you started.