A winning communications strategy creates awareness and positions a brand for success
When London Sleep Centre, the only fully integrated Sleep Diagnostic and Treatment facility in the GCC, opened its doors in the UAE, the therapies offered were relatively unknown in the region. This is because sleep therapy is quite nascent in the GCC. There was also minimal media coverage of sleep disorders, despite the fact that many people were grappling with these serious conditions.
Faced with this challenge, London Sleep Centre needed to create awareness about the condition, offer therapies and promote its doctors as experts in the field.
We set out to develop a communications strategy that would generate publicity, build media rapport, position doctors as experts and raise brand awareness.
Matrix was strategic in its approach. Backed by extensive research and media relations, the team identified the most relevant media opportunities to start the conversation.
We set out to develop a communications strategy that would generate publicity, build media rapport, position doctors as experts and raise brand awareness.
We collaborated with key health and well-being media to create awareness through articles published in dedicated columns.
Simultaneously, our content team fed the media with detailed and thought-provoking information on sleep disorders and how people can seek treatment. Expert doctors from the clinic provided insights through interviews and publications.
Armed with information from educated sources, our content creation team rolled out compelling press releases and media kits that created awareness about sleep disorders and positioned London Sleep Centre as experts.
Interviews with industry publications were also arranged in order to boost awareness.
Collaborations with various publications and competitions in these publications boosted consumer interaction and engagement. The conversation soon started to gain momentum.
Regular coverage for the brand through various PR activities and media opportunities
Positioned the Centre as thought leaders on sleep disorders
Raised the awareness that sleep deprivation could lead to other health disorders
Impressive coverage across key English and Pan Arab publications within the region, creating awareness and increasing visibility.
Articulating its position as an experienced brand forerunner
Strategic partnerships maximizes media campaign
Leveraging the power of media and influencer endorsements to add credibility to a brand
