Ideal and Unfavorable Moments for Sending a PR Pitch

Ideal and Unfavorable Moments for Sending a PR Pitch

The art of public relations (PR) centers on the purposeful exchange of information between companies and their target audiences. At the heart of this practice lies the PR pitch, a carefully crafted message designed to garner media attention and coverage. Sending a pitch to a journalist can be difficult, particularly if you want your message to stand out from the hundreds of others they receive daily.

How can you boost your chances of receiving a response and establishing a good relationship with the media? Timing is one of the elements that can change everything. Knowing when and how to pitch will help you avoid the spam folder and get the journalist’s attention. This article will delve into the ideal and unfavorable moments for sending a PR pitch, ensuring your message doesn’t get lost in the noise.

What Is A PR Pitch?

A PR pitch is a brief proposal or message sent to journalists, bloggers, or other media members to pique their interest in covering a specific story, event, or topic about an organization or specific person. It’s an essential part of PR plans because it acts as the sender’s first point of contact with the media.

What Is A Media Pitch?

Although media and PR pitches are frequently used interchangeably, it’s important to recognize the slight distinctions. Basically, PR pitches fall under the broader definition of a media pitch. It encompasses any communications to gain media attention, whether distributed via conventional print and broadcast media or electronic channels like blogs and social media. Ultimately, building and sustaining a positive public image for businesses or brands depends on compelling media pitches.

PR Pitch

How To Send A Pitch Email?

The way you send a pitch email can significantly impact its reception. Here are some essential tips for crafting and delivering a compelling pitch email:

Research Your Target

Researching the target journalists or media sources before sending a pitch is very important. Understand their areas of interest, expertise, and previous work. Always remember to make adjustments to your pitch to reflect their preferences.

Craft an Engaging Subject Line

The subject line of your email is what recipients will see first. Make it brief, fascinating, and relevant to get their attention.

Personalize Your Message

Don’t send out generic proposals. For instance, in order to show that you have done your research, address the recipient by name. You could also mention their most recent works or interests.

Keep It Concise

Every day, journalists and bloggers get a ton of emails. Focus on the main ideas and the reasons why your story matters in a concise pitch.

Include Visuals

Include relevant infographics, multimedia, or high-quality photographs that improve your pitch and give it a more eye-catching appearance.

Follow Up Politely

Always send a follow-up email if you don’t hear back promptly. A small reminder might pique interest again when emails get lost in the shuffle.

Timing Matters

Now, let’s dive into the critical aspect of this article – timing. Journalists frequently receive hundreds of pitches, media alerts, and press releases that fill their inboxes daily, and this means you will compete with hundreds of others for their attention. How do you get your pitch in front of your contact’s inbox by cutting through the noise?

You have already made a good start if you have created content that is straight to the point, relevant, and tailored to the journalist. However, before sending it, take a quick look at the time because it will be one of the key factors that determine whether your pitch gets opened. There are a few best practices you can follow, whether you work in email marketing or PR, to increase your open rates. These include:

Target Mornings

Pitch requests should be sent when the recipient is likely going through their email. This typically happens in the morning when many people check their email just before or as soon as they get to work or in the early afternoon when some people take a break around lunch.

For Major News, Avoid Mondays

This is because Mondays usually involve a rush to finish any duties or emails from the weekend or the previous week while also trying to plan the rest of the week.

Double Check Time Zones

No doubt, time zone differences are another thing to consider for marketers and PR experts who operate with a global network of connections. Before you pitch, find out where each journalist is based so you can make appropriate plans.

Avoid Major Holidays

Avoid sending pitches on particular holidays if you want them to be noticed. Major holidays are a time when people avoid communicating via email. However, bear in mind that, depending on who they are and where they are in the world, your recipient may also be celebrating other cultural or regional events. You should also consider other industry events dominating the media at a certain moment, aside from holidays.

Avoid Fridays And Weekends

While it could be tempting to submit a pitch on a Friday, it’s usually not a good idea. The end of the workweek frequently leaves journalists with little time for pursuing new pitches. Weekends are considerably worse because most working people are taking advantage of their time off.


The success of your PR pitch depends heavily on timing. When you send your pitch, timing is everything. It might mean the difference between getting ignored and getting crucial media attention. Also, ensuring you don’t forget to personalize your message, research your target, and follow up as needed is just as important. You can maximize your PR pitch’s impact and meet the objectives of your communication by thoughtfully choosing the timing of your presentation.