Your organisation is redesigning its website, and you are put in charge of the content. Excited? Then your supervisor informs you that you are also responsible for Search Engine Optimization (SEO). Suddenly, you find the task a bit daunting. You are not an SEO expert. You don’t have years of SEO experience. Panic begins to set in. One thing is certain though, you know you have to improve your SEO strategy.
Please be patient! Believe it or not, whether you’re taking over, enhancing, or just getting started with your SEO plan, the fundamentals of SEO aren’t that difficult. In reality, they are basically common sense. I’m not trying to diminish the rock stars who have built a career out of SEO skills. We require those individuals. Their knowledge is extremely significant because SEO is a science that is always evolving as search engines like Google alter their algorithms.
What we mean is that you don’t need a master’s degree in SEO to ensure your website is properly optimised for organic search engine traffic.
First and foremost. You won’t be able to accomplish much unless you know what keywords your target market is using to discover answers to the problems that your firm addresses. This will need some research. Put yourself in the shoes of a potential consumer for your product or service. How would you approach your problem-solving strategy? What would you type into your search engine? For example, if you offer organic dog food, your potential consumer is most likely worried about the health of her dog. Perhaps her dog suffers from food allergies, and she is concerned about the chemicals and byproducts found in most dog meals. Begin your search. And while using your keywords, don’t forget to consider similar terms, such as synonyms (thesaurus.com might be your closest friend) and word groupings. Returning to our hunt for a dog with food allergies. Consider key phrase words like “food sensitivities,” “all-natural diet,” “full balanced nutrition,” and “only natural components.”
The goal here is to leverage your marketing intuition to generate interesting content that is relevant to your target market. Information that is valuable includes content that answers your buyers’ queries, gives them useful insights, and educates them so they may be better at what they do. Remember to incorporate suitable keywords naturally within the wonderful content you’re writing. Don’t try to pack your pages (i.e., repeating keyword words in your content, meta tags, Alt descriptions, and so on) in order to boost your site’s position. It will not improve your search ranking (in fact, it could hurt it). If search engines detect you (and they will since their bots are quite intelligent! ), they can punish your site by decreasing its rating or even eliminating it from their index. Furthermore, it will not impress your website visitors. Who wants to read the same thing over and over again: “Are you looking for organic dog food?” Look no farther if you’re seeking for organic dog food. Our website for organic dog food is the finest location to get organic dog food.” Keep it simple—you’re writing for a specific individual.
It is vital to generate engaging and interesting web page names. Make certain that they capture your target market’s attention. People will not read all of the amazing stuff below if they do not. Answering the question “What’s in it for me?” for my visitors helps me focus on what to emphasise. Ask yourself, “What will they get from the material on this page, and why should they care?” After you’ve mastered it, abbreviate your title, utilise powerful adjectives, and make it seductive (try a little alliteration for fun). When generating these eye-catching headlines, make sure your keyword appears in the headline (the H1) and/or the subhead (the H2). Using the solar finance example from earlier, your H1 might be “Solar Financing Made Simple.”
Go back and examine what you published now that you’ve written high-quality content that your target market needs (and wants) and have attention-grabbing headlines to engage them and urge them to read more. Look for other spots in your review where you may organically include keywords. Can you rearrange a phrase to contain a keyword? For instance, on a marketing automation website, the phrase “Identify the best customers and convert more” may be altered to “Marketing automation assists you in identifying the greatest customers and converting more.” Consider whether you can make a keyword phrase by putting a word in front of a keyword. If I had a sentence concerning “marketing campaigns” and “marketing automation” as a keyword for my website, I would replace “marketing campaigns” with “automated.” Perform a number of review passes. You might be shocked at how many possibilities you pass up the first time, and even the second time.