Impressing the press can be downright scary but it can be done. How to deal with reporters during media interview maybe tough especially for the first-timers. Do not fret! even when you’re still not used to the idea of speaking to live audiences on camera.
Representing your company in a media interview doesn’t have to be hard. All you need is some tips to rock media interviews like a professional.
Reporters are good at researching, and they can easily throw you off balance with unexpected questions. To avoid this, prepare by asking for questions related to the interview prior to the set time of the press conference. This way, you’ll have ample time to go over the questions and seek out relevant answers. In the event questions are not available beforehand, having a topic of discussion will help as it will aid you prepare for possible areas of concern that may be raised during the interview. In most cases though, most reporters are more than willing to provide a list of possible questions in advance.
Nothing is as embarrassing as a blank moment in an interview, particularly, one that arises from your lack of knowledge on industry-related issues. It is, therefore, a good idea to acquaint yourself with current news, your competitors, as well and your industry at large.
Secondly, do some background checks on those interviewing you, to know them a little better. By going through stories they’ve done before, you can learn their interview styles, which might go a long way in helping you prepare better.
It is normal to feel angry or annoyed when someone rubs you the wrong way. In press conferences, however, you need to learn to control these emotions and avoid overreacting. Journalists will capitalize on any fear you exhibit, and they will use it to make you say or act inappropriately, so do not give them the satisfaction.
Be patient and listen as others speak. Avoid answering questions you have not been asked by listening keenly when a reporter is speaking. Be attentive to the questions being asked and avoid being too generous with information. Too much information could land you in trouble.
When you speak, make sure you to be short and precise, while at the same time willing to slowly and patiently explain further when the need arises.
Try as much as possible to answer questions in the simplest terms without using extremely complicated and sophisticated words. Communicate in a language that is easily understandable to avoid misunderstandings.
Lastly, give honest feedback and avoid lying about anything since fabricated stories will give journalists the right to discredit you.
It is important to remain focused when dealing with reporters. Be calm and factual. Don’t agree to be rushed just because he or she is on a deadline. If you are unsure about a particular question, politely decline or ask for more time to gather more intel on the subject.
If you need help in learning how to deal with reporters, get in touch with our team today!