Using media relations to increase visibility and position your brand as an authority in the industry


The Case

Being a late entrant to the already flooded tourism market HolidayMe needed to carve a niche as a unique website offering customized travel solutions and value holiday deals.

They also needed to increase their media exposure, increase visibility, and gain trust among their target market.

HolidayME needed to make known their expertise in travel and destinations and become the preferred online booking partner in the region.



Position HolidayME as the preferred online booking partner in the region

Highlight its expertise in travel and holiday destinations

Enhance brand visibility and leverage the credentials of its founders

Identify media opportunities and boost media coverage


  • Saturated market making it a challenge to stand out

  • Minimal media exposure resulting to low brand visibility and little knowledge of the company, its services by the media and the consumers

  • Gain trust among the target audience – travel & tourism media, business media, holiday destination bloggers

  • Establish the brand as an expert offering tailor-made travel and holiday solutions that cater to the modern-day holiday maker.


A flooded market that made it difficult to establish itself as a key player, an expert in its field and a preferred partner. Consumers have long been accustomed to certain service providers in the region.



Matrix needed to formulate a PR strategy that would strategically position HolidayME as the preferred online booking partner, highlight its expertise in the travel and holiday space, and enhance its visibility.

We needed to establish the brand as an expert that offers tailor-made travel and holiday solutions for the modern-day holidaymaker.

Highlight HolidayME as a business and underscore its role in the travel industry in the region.

Share valuable information (with the media) and unique ideas (with holiday makers) on affordable travel destinations, promotions, travel tips & recommendations.

Lock in maximum coverage through strategic media placements in print, electronic, and digital.

Develop and share rich editorial material (with relevant media) that would in turn position HolidayME as a trusted and reliable resource center.

  • Secure interview opportunities in key business titles profiling of the founders

  • Identify speaking opportunities and awards nomination for the brand and spokespersons

  • Arrange for blogger collaborations and press trips



Media Placements

  • Pitched alerts and articles in key media. Secured spokesperson profiling opportunities.

Media Outreach

  • Embarked on an elaborate media relations outreach programme to ensure maximum output through scheduled TV and Radio interviews

Follow-through activities

  • Reached out and arranged for blogger & influencer collaborations in order to ensure that there was top-of-mind awareness among the target audience



Through a multi-pronged approach, the agency was able to arouse curiosity within the media fraternity by highlighting gaps and challenges within the industry and how HolidayME was poised to contribute towards the industry’s development and growth.

By highlighting unique travel destinations, HolidayME was now positioning itself as an authority and a trusted partner in the local and regional tourism space.


Awarded “SME of the Year” at the Entrepreneur ME, Indian Innovation Awards 2016

Press Coverage

Increase in coverage per month: 10%

Media Opportunities

TV & Radio Interviews with Colors TV, City7TV, Dubai Eye 103.8FM

Industry Forums

Participation in speaking opportunities like Smart Retail Forum

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