Using media relations to increase visibility and position your brand as an authority in the industry
Being a late entrant to the already flooded tourism market HolidayMe needed to carve a niche as a unique website offering customized travel solutions and value holiday deals.
They also needed to increase their media exposure, increase visibility, and gain trust among their target market.
HolidayME needed to make known their expertise in travel and destinations and become the preferred online booking partner in the region.
Position HolidayME as the preferred online booking partner in the region
Highlight its expertise in travel and holiday destinations
Enhance brand visibility and leverage the credentials of its founders
Identify media opportunities and boost media coverage
Saturated market making it a challenge to stand out
Minimal media exposure resulting to low brand visibility and little knowledge of the company, its services by the media and the consumers
Gain trust among the target audience – travel & tourism media, business media, holiday destination bloggers
Establish the brand as an expert offering tailor-made travel and holiday solutions that cater to the modern-day holiday maker.
A flooded market that made it difficult to establish itself as a key player, an expert in its field and a preferred partner. Consumers have long been accustomed to certain service providers in the region.
Matrix needed to formulate a PR strategy that would strategically position HolidayME as the preferred online booking partner, highlight its expertise in the travel and holiday space, and enhance its visibility.
We needed to establish the brand as an expert that offers tailor-made travel and holiday solutions for the modern-day holidaymaker.
Highlight HolidayME as a business and underscore its role in the travel industry in the region.
Share valuable information (with the media) and unique ideas (with holiday makers) on affordable travel destinations, promotions, travel tips & recommendations.
Lock in maximum coverage through strategic media placements in print, electronic, and digital.
Develop and share rich editorial material (with relevant media) that would in turn position HolidayME as a trusted and reliable resource center.
Secure interview opportunities in key business titles profiling of the founders
Identify speaking opportunities and awards nomination for the brand and spokespersons
Arrange for blogger collaborations and press trips
Pitched alerts and articles in key media. Secured spokesperson profiling opportunities.
Embarked on an elaborate media relations outreach programme to ensure maximum output through scheduled TV and Radio interviews
Reached out and arranged for blogger & influencer collaborations in order to ensure that there was top-of-mind awareness among the target audience
Through a multi-pronged approach, the agency was able to arouse curiosity within the media fraternity by highlighting gaps and challenges within the industry and how HolidayME was poised to contribute towards the industry’s development and growth.
By highlighting unique travel destinations, HolidayME was now positioning itself as an authority and a trusted partner in the local and regional tourism space.
Awarded “SME of the Year” at the Entrepreneur ME, Indian Innovation Awards 2016
Increase in coverage per month: 10%
TV & Radio Interviews with Colors TV, City7TV, Dubai Eye 103.8FM
Participation in speaking opportunities like Smart Retail Forum
A complex brief with challenges galore but Matrix PR managed to turn this into a fantastic event and garnered an estimated 13 million impressions with over 120 clippings for the client.
Media relations and crisis management that builds visibility, trust, and protects a brands reputation