Use SEO for Page 1 Google search result in just 3 months
Established in 2016, Delmont Fire & Safety (delmont.ae) is a UAE based fire detection and protection system installation and maintenance company. Delmont approached Matrix during the second quarter of 2019 to assist with improving its ranking on search engine results pages (SERP) as well as the number of visitors to the corporate website. Relatively new in the industry and given the nature of its service offerings, delmont.ae needed to successfully improve its SERP rankings in order to stand out from the larger, established players.
So how did Matrix PR manage to get 142% increase in website traffic, over 200% increase in new users, 5 keywords on page #1 of Google search results in just 3 months?
Enhance the existing website
Increase the number of visitors to the website
Achieve first page SERP ranking for competitive keywords
Increase organic traffic
Drive traffic to localized content
Generate business enquiries and leads from the website
The website was not search engine friendly
Poor results in relevant keyword searches
Competitive business industry
Established leaders already had a strong online presence and dominating the top positions in online searches
No leads or queries coming in from the website
Results from a technical audit were used to understand the industry, competitors and client patterns and decision making
More than strategically arranging content, we concluded that it was imperative to understand user intent.
The design, supply, installation, commissioning and maintenance of firefighting systems have formulated rules and regulations that are followed stringently.
Which meant, in a serious business environment, there is little scope of being out of the box and the impact needed to be created within a stipulated framework.
The strategy was built around focused content creation, traffic, and blogs.
This would assist in creating domain authority and getting a better ranking on search engines.
Content: The content strategy was built around user intent.
Traffic: strategic changes to CMS, website code, On-Page Optimization and Off-Page SEO optimization.
Blogs: To make it a 360-degree approach to the strategic roadmap, we created a blog on the website.
The agency was confident about our approach and that reaped benefits. From infrequent website hits to a phenomenal increase in online engagement and traffic; the strategy and execution was justified considering the numbers crunched to top local directories.
Our strategic route of website refinement paid off well in terms of sustainable brand awareness and education.
142% increase in website traffic
200% increase in new users in 3 months
97% increased mobile traffic
5 keywords on page #1 in search ranking
250% increase in organic traffic in 3 months
127% increase in new sessions
A 100% increase in product page visits
a 50% decrease in bounce rates