Client: Label 24
Launched in 2010, Label 24 was created to fill the need for a specialized clothing boutique catering to opulent and aesthetic trends.
Housing best of designer silhouettes created by some of the finest names from the Indian fashion industry; Label 24 offers a wide range of couture, diffusion and pret collections for men and women, with an emphasis on ‘occasion-wear’. Specializing in Indian, western and contemporary Indo Western clothing; Label 24 plays host to edited collections by leading designers like Varun Bahl, Cue by Rohit Gandhi & Rahul Khanna, Rohit Bal, Neeta Lulla, Ravi Bajaj, Mandira Bedi, Masaba Gupta, Anita Dongre, Archana Kocchar, Pria Kataaria Puri, Rocky S, Seema Gujral, Sawan Gandhi, Sadaf Ahmed, and Zeshan Bariwalla; to name a few.
A luxurious brand known for housing chic and couture ensembles; the uniqueness in Label 24’s approach is to script and style heritage that’s in tandem with changing trends and deliver uber craftsmanship in designs. All of the collection speaks highly of multi-faceted designer streaks interwoven with different weaves and texturing on fabric to present a collage of cultural ethnicity from different parts of India. Whether in search of a head-turning haute couture piece for corporate events or to look traditionally chic at customary occasions; Label 24 has striking silhouettes to suit every taste.
Owned by London-based Ajay Gokhani, Label 24 has mapped 4 boutiques in the UAE, with two in Dubai at Jumeirah Beach Road and Bur Dubai; and one each in Abu Dhabi and Fujairah. It won in the category of ‘Best Boutique of the Year’ at the Masala Awards in 2012. Renowned for being a one-stop-shop for an eclectic mix of refined luxury clothing, Label 24 features its collections regularly at the region’s elite shows like Bridal Fashion Week and Dubai Shopping Festival Creations.
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