ADARA leverages global proprietary travel data to deliver increased business performance through their innovative platform, and exceptional team. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable insight allowing companies to better understand, reach and engage customers. Magellan is fueled by first-party data from 90+ global travel partners, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.
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