“PRCA MENA (Middle East & North Africa) is the professional membership association that represents PR consultancies, in house communication teams and individuals in the region. PRCA MENA covers the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Morocco, Cyprus, Algeria, Tunisia and Egypt. The PRCA was founded in London in 1969, and launched PRCA MENA in 2016, with the aim of raising standards in PR and…