Building Regional Momentum: How Century Financial Became a Go-To Voice in Finance
Matrix PR was tasked with delivering a communications program that would strengthen Century Financial’s market position and visibility across the region. The objectives were to:
Educate target audiences on Century Financial and its offerings in the regional market.
Increase visibility through consistent, newsworthy press releases and opinion-led content.
Reinforce Century Financial’s position as a leading online margin trading provider across FX, commodities, and CFDs in the UAE.
Highlight the company’s customer-centric approach and product depth.
Showcase Century Financial’s experience and credibility in the online investment trading space.
Establish company spokespeople as trusted thought leaders through media interviews, roadshows, seminars, panel discussions, and relevant industry awards.
Provide ongoing strategic consultation to support long-term brand growth.
Limited media visibility compared to key competitors.
Low awareness across broader audience segments.
Strong customer loyalty to incumbent brands creates resistance to switching.
Despite its extensive product range, deep market experience, and long-standing legacy, Century Financial suffered from low brand recall and limited media presence.
The brand’s expertise across FX, commodities, and CFDs was underrepresented in public discourse, particularly within mainstream and business media.
To address this, a comprehensive communications program was required to elevate awareness, build trust, and clearly articulate Century Financial’s value proposition.
The mandate was to position the brand as a credible, customer-focused investment platform while showcasing the breadth and sophistication of its investment offerings, ultimately driving consideration and loyalty within a competitive market.
Matrix supported Century Financial’s communications objectives across the region through a consistent, media-led strategy focused on visibility, credibility, and expert positioning.
Disseminated internally researched weekly market reports from Century Financial experts to UAE newspapers and leading online business and finance platforms.
Developed and distributed regular press releases aligned to market activity and news cycles.
Profiled key spokespersons through targeted pitching, media interviews, and thought leadership articles.
Shared timely expert commentary from multiple Century Financial specialists across the UAE media.
Proactively engaged media with expert quotes and insights for inclusion in relevant financial and business stories.
Report Dissemination
Media Material Development and Distribution
Media Opportunity Identification
Profile Building
* Engaged business and finance media to firmly position Century Financial as the leading online trading provider in FX, commodities, and CFDs in the UAE.
* Built brand recognition and recall through the consistent dissemination of weekly market reports across print, digital, and broadcast media.
* Maintained a steady flow of news through weekly reports, press releases, press notes, collaborations, and event participation.
* Organized targeted media interviews with senior management and secured thought leadership articles.
* Arranged informal media briefings with key business and finance journalists to strengthen recall and long-term media relationships.
* Ensured ongoing participation in relevant business and finance stories.
* Profiled senior executives as trusted thought leaders through sustained media exposure and expert commentary.
The PR strategy and its execution significantly strengthened Century Financial’s position as the leading online margin trading provider in FX, commodities, and CFDs in the UAE.
Over 1,000 media clippings were secured across print, digital, and broadcast media within 12 months.
Enhanced presence across mainstream print, digital, and broadcast media, generating sustained visibility through consistent coverage.
Substantially elevated Century Financial’s regional media profile through regular expert commentary and ongoing engagement with key outlets.
Delivered higher visibility for both the brand and its senior spokespeople, reinforcing credibility and market leadership.
Successfully reached core audiences through frequent coverage of commodities reports, financial insights, and expert market commentary.
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