Creating awareness for a regional pioneer
Matrix PR was tasked with the following communication objectives:
Educate the targeted segment in the market place about Century Financial and its offerings in the region
Maximising visibility of the company through newsworthy releases and opinion columns
Enhancing awareness of Century Financial first and foremost, as The leading online margin trading provider in FX, commodities, CFDs, in UAE.
Focusing on the company's strong customer-centric approach and product focus
Highlighting Century Financial's strong presence in the online investment trading space and its business experience
Establish the spokespeople as thought-leaders in the Financial advisory space through road shows, seminar's, panel discussions, interviews and relevant award participations
Strategic consultation
No media visibility as compared to competitors
Less awareness amongst the larger demographics
Customers trust and loyalty towards one company - hesitant to change
With all its unique products, experience and unmatched legacy, Century Financial still had a low brand recall, at least in terms of media visibility
Despite these shortcomings, it was clear that Century Financial needed to make its presence and expertise in the FX, commodities and CFD space felt.
Hence there was need for a comprehensive communication game plan that would, in turn, begin to create the much-needed awareness among the target market
Part of the communication objective was to win the TRUST and LOYALTY of customers
There was also need to showcase its unmatched range of investments products
Matrix supported Century Financial's communications objectives in the region in the following manner:
Disseminating internally researched weekly market reports to UAE papers and main online business and finance sites from Century Financial experts
Press releases development and distribution
Profile key spokesperson(s) by pitching and coordinating media interview opportunities and thought leadership articles
Disseminating comments from different experts of Century Financial to all UAE media
Approaching all media for opportunities on comments or quotes from Century Financial experts to be used in relevant articles
Report Dissemination
Media Material (development/distribution), Media opportunity identification
Profile Building
The PR strategy and its execution greatly enhanced its position as the leading online margin trading provider in FX, commodities, CFDs, in UAE
Over 1,000 clippings (across, print, digital & broadcast media) during a 12 month period
Enhanced coverage in all mainstream print media - with over 1,000 clippings
Significantly boosted Century Financial's media profile in the region through regular coverage
Higher visibility for the brand and key spokespeople
Through regular coverage of commodities reports, comments, and financial reports
Communication tactics that strengthen a brand’s profile and position it as a key player in the industry
Creating a platform that brought together investors, industry players, investment advisors and the media
How a data-driven financial communications strategy supported a leading financial consultancy firm to rise above the noise
