Writing Skills

content curation
Mastering the art of presentations

Go on, you can do it. Master the art of presentations   Ok, you’ve been chosen to make that presentation for the new account pitch. There’s going to be 12 people. How do you feel about it? Or you could be called up to address an audience of 400 people. Nervous?   Let’s face it, presentations are an essential part of any PR practitioner’s role. And this includes online presentations…

Read More »
Training
Train to Gain – Learning new skills during the lockdown

  Speaking with friends and associates, the current situation is starting to get monotonous.  They’ve expressed that the charm of working from home is now wearing out. This is understandable. We are beginning to miss out on the time spent with friends or the micro-interactions with colleagues. And we miss just being around people in general. But you know, life goes on. One way to maximize your time now is…

Read More »
Crisis Communication
Fine-tuning your communication during a crisis

  For the first time in possibly a long time, everyone is in agreement – we are in the midst of a crisis. Emergencies have always brought people together. However, with disruption, comes an opportunity to be seen, heard and taken seriously. Here are a few crisis communication steps brands can take during these next few weeks. 1. Take a step back 2. Understand behaviour 3. Be Social 4. Communicate…

Read More »
award speeches
Awards Night coming up? Make sure you prepare a speech to remember

  You’ve seen it before – all the back-slapping, accolades, whispers, the wining and dining. Awards night or award events see both the glitter of gold and the long faces of finalists who didn’t make the grade.   You see them at the Oscars, the Grammys, and the Dubai Lynx. The winners sharing emotional stories, saying thanks to their teams and inspiring the generation to follow. Not to mention a…

Read More »
press release
Is the Editor Ignoring your Press Release?

  A great press release is an effective marketing tool that can give your brand the awareness it deserves.  This tool can help you boost your brand image, increase your coverage, and engage your stakeholders.  However, a poorly crafted press release (PR) can be unfruitful and a waste of time for both the company and the media house.  If you are wondering why editors are not responding to your press release,…

Read More »
press release
How to Grab Editor’s Attention With Your Press Release

A press release is a cost-effective marketing strategy. Through this form of communication, many businesses get a chance to convey their key messages for free. Press releases get published (or aired) in the media and, in turn, the message gets to your target audience, which enhances your brand presence. However, crafting a winning press release is no easy feat. Editors get hundreds of press releases a day.   To minimize…

Read More »
press release
Just How Long Should A Press Release Be?

Just How Long Should A Press Release Be?   This question is being asked quite often and, therefore, we too shall attempt to answer it and hopefully put this matter to rest once and for all. There’s no doubt that a press release, even though it has been used as a communication tool for a long time, is still relevant and effective even in today’s business environment.  This strategy has been continuously used to…

Read More »
Brand Storytelling Done Right

Brand Storytelling Done Right PR mavericks are constantly crafting new ideas and pondering over how best to energize content to optimize audience engagement. Whilst, it is an attempt to elevate the brand impression, establish recall and connect to your target groups; it is simply not a technique or method that can be grasped in one sitting. The art of  brand storytelling requires creativity, vision, skill and of course practice.     If…

Read More »
branding
The Art of Storytelling in Entrepreneurship

The Art of Storytelling in Entrepreneurship   Be it PR, Corporate Communications, Advertising or even Marketing; which is the industries’ favorite buzz phrase? Well, it is ‘effective storytelling’! These two words ring a soothing bell and have been communicators’ favorite since the inception of various communication service laterals. But as the industry thrived and led ways to newer business avenues, ‘effective storytelling’ honed its context to mean a strategic drive…

Read More »
The art of creating effective content; Spinning words into gold

The art of creating effective content; Spinning words into gold   Writers have the responsibility of transforming bullet points and shortly phrased ideas into seamless and meaningful paragraphs. Balancing a tight rope with the client’s expectation on one end and the media’s information needs on the other; it sure is a challenging job to do without offending either of the two.   Having said that, today’s changing scenario demands a perspective…

Read More »
WhatsApp