Writing Skills

Arabic content creation
Tips for Arabic content creation in the UAE!

Living in the United Arab Emirates, I have learnt that the community here is a melting pot of different cultures and backgrounds. Therefore, it is important for us to show respect and tolerance towards the cultural diversity that exists in the region. It is also crucial for us to learn the boundaries that are set to avoid making mistakes. This is true both in person and online via social media. Through…

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Top Tips to get your Press Releases noticed

Despite the rise of alternative tools to reach a brand’s target audience, press releases continue to be popular business collateral for sharing important company news and developments. Press releases are sent to the media on a daily basis. Undoubtedly, it is an essential tool to communicate the latest news with regards to businesses but tricky as it can end up as spam or trash if done poorly. So we have…

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content curation
Mastering the art of presentations

Go on, you can do it. Master the art of presentations Ok, you’ve been chosen to make that presentation for the new account pitch. There’s going to be 12 people. How do you feel about it? Or you could be called up to address an audience of 400 people. Nervous? Let’s face it, presentations are an essential part of any PR practitioner’s role. And this includes online presentations too. But…

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Training
Train to Gain – Learning new skills during the lockdown

Speaking with friends and associates, the current situation is starting to get monotonous.  They’ve expressed that the charm of working from home is now wearing out. This is understandable. We are beginning to miss out on the time spent with friends or the micro-interactions with colleagues. And we miss just being around people in general. But you know, life goes on. One way to maximize your time now is by…

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Crisis Communication
Fine-tuning your communication during a crisis

For the first time in possibly a long time, everyone is in agreement – we are in the midst of a crisis. Emergencies have always brought people together. However, with disruption, comes an opportunity to be seen, heard and taken seriously. Here are a few crisis communication steps brands can take during these next few weeks. 1. Take a step back 2. Understand behaviour 3. Be Social 4. Communicate 5.…

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award speeches
Awards Night coming up? Make sure you prepare a speech to remember

You’ve seen it before – all the back-slapping, accolades, whispers, the wining and dining. Awards night or award events see both the glitter of gold and the long faces of finalists who didn’t make the grade. You see them at the Oscars, the Grammys, and the Dubai Lynx. The winners sharing emotional stories, saying thanks to their teams and inspiring the generation to follow. Not to mention a few tears.…

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press release
Is the Editor Ignoring your Press Release?

  A great press release is an effective marketing tool that can give your brand the awareness it deserves.  This tool can help you boost your brand image, increase your coverage, and engage your stakeholders.  However, a poorly crafted press release (PR) can be unfruitful and a waste of time for both the company and the media house.  If you are wondering why editors are not responding to your press release,…

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press release
How to Grab Editor’s Attention With Your Press Release

A press release is a cost-effective marketing strategy. Through this form of communication, many businesses get a chance to convey their key messages for free. Press releases get published (or aired) in the media and, in turn, the message gets to your target audience, which enhances your brand presence. However, crafting a winning press release is no easy feat. Editors get hundreds of press releases a day. To minimize the…

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press release
Just How Long Should A Press Release Be?

Just How Long Should A Press Release Be? This question is being asked quite often and, therefore, we too shall attempt to answer it and hopefully put this matter to rest once and for all. There’s no doubt that a press release, even though it has been used as a communication tool for a long time, is still relevant and effective even in today’s business environment.  This strategy has been continuously used to promote…

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Brand Storytelling Done Right

Brand Storytelling Done Right PR mavericks are constantly crafting new ideas and pondering over how best to energize content to optimize audience engagement. Whilst, it is an attempt to elevate the brand impression, establish recall and connect to your target groups; it is simply not a technique or method that can be grasped in one sitting. The art of  brand storytelling requires creativity, vision, skill and of course practice.   If this…

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