There is a common misconception around ‘Change’ that paints it as a culprit against growth. When you think you have figured out the magic potion on how to make your business thrive, something changes and you have to re-strategize, re-program, re-start. Be it a fluctuation in the market, or a hot new trend destabilizing all the previous ones, you cannot keep re-applying the same strategy in every situation, and that…




