Social Media

A Beginner’s Guide To SEO and how to nail it

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large—across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits, but today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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6 important tips for a good Podcast interview

The first thing you need to know is that there are numerous podcasts out there competing to obtain the attention of as many listeners as they can. Thus, you need to be distinctive in every aspect of your podcast. Carrying out a perfect podcast interview is easier than you imagine. However, it takes time and effort to produce the best interviews, putting into consideration a number of factors and issues. Today,…

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Impact of Social Media on Millenials’ buying decisions

When companies and businesses think of targeting millennials, they direct most of their time and resources toward digital marketing. Despite fierce competition from other corporations attempting to grab the attention of millennials, companies still tend to focus on social media. So, what is the reason behind this?  More often than not, social media influences millennials’ buying decisions. The reason is simply due to the undeniable social media influences on millennials…

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How to increase your conversion rate in digital marketing?

Several corporations started realizing the power of digital marketing and began investing money and resources to direct traffic to their websites or social media accounts. This represents the first step to achieving success in digital marketing. Nevertheless, what really counts is the conversion rate in digital marketing and the percentage of these users who actually purchase your services or products. The means to improve your conversion rate in digital marketing…

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Are you in touch with global SEO trends?

Without an efficient site optimization approach, attracting people to your site may be a difficult endeavour. According to statistics, Google receives around 3.5 billion queries every day. Every website competes for the top spot, but only those that are efficiently optimised make it to the top of the search results. Your site must rank on the top page in order to attract the much-needed traffic. This leads us to the…

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Harnessing the power of Social Media for peace mediation

The successful impact of social media even for peace mediation is visible across dimensions of human civilization. From businesses, government, and private holdings to its role play in conflict prevention; the digital tools are in action continuously. However, one cannot ignore its negative impact. And as responsible users, one needs to understand how best to harness its power to bring a positive change in times of geopolitical crisis. Social Media…

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5 Small Business SEO Trends You Must Adopt This Year

By this point, whether you’re a small business owner or the CEO of an e-commerce giant, one can’t escape the legacy that the digital universe provides. Search Engine Optimization continues to evolve year after year, and it is imperative that brands, regardless of their scale, start looking into this in a far more optimized and analytical manner. Brands and businesses are exerting resources to embrace SEO trends. Your next potential…

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Metaverse – Just hype or a game changer?

The first time I heard the term “Metaverse” my reaction was, “Do I care?” . Every other day a new buzzword that promises to disrupt the ever-evolving tech industry is born leaving the common man completely flustered! Within a year, this term has become the talk of the town. Thus, everyone seems to be sharing their half-cooked knowledge on the subject. When my curiosity levels reached an all-time high, I…

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Top 4 UAE Based Podcasters You Must Listen To

From fashion to culture to prominent female forces in technology, the area has produced a wide range of intriguing podcasts, allowing us to keep our minds engaged and our souls entertained. Below are our top selections for podcasts and UAE Based Podcasters to listen to right now.   GEMS OF ARABIA The series, presented by designer and Arab empowerment enthusiast Hatem Alakeel, will touch on all things fashion, culture, design,…

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