Social Media

5 Effective ways to create content for Social Media

Businesses, small and big alike are thanking the social media revolution for connecting them directly with target audiences. Content posted on the world wide web has the power to make you stand out in a tough competitive space and turn fans into followers. However, it isn’t enough to sporadically turn up on every platform just to mark your presence. It is important to create content that keeps the engagement levels…

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5 Social Media Mistakes To Avoid
How effective is your social media communication style?

The world has reached a social media revolution, with most channels being used primarily for communication. Have you asked yourself how effective your social media communication style is or has been? Apart from sharing information and knowledge online, do you know how your message impacts your readers? Do they comprehend the information the way you intended? Just how sociable is your brand? It all boils down to your communication style…

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5 SEO Tips That Will Boost Your Website Ranking on Search Engines

Optimising your website to rank better in search engines is an essential aspect of regular website maintenance. So we have compiled SEO tips that will boost your ranking. Because 93% of online encounters begin with a search engine, SEO operations, while typically technical and time involved, are an essential aspect of any online marketing.   We recognize that many small and medium-sized business owners don’t have the time to devote to…

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5 Free Tried & Tested SEO Tools That Will Improve Your Ranking

How can you use SEO to work smarter and faster? It all starts with having the proper tools. Are you looking for a list of free and effective, tried and tested SEO tools? Then don’t look any further. Keyword research tools are tools that help you discover the topics your audience is searching for and generate optimised keywords that will help rank your business better for maximum visibility and exposure. …

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Why SEO Is Important During A Crisis

Search engine optimization (SEO) has always been vital. Most firms understand that SEO should be part of a comprehensive marketing plan since it is a critical approach for encouraging visitors to connect with your site content. However, companies should also understand well why SEO is important during a crisis   The issue with SEO is that it is a long-term strategy with a lot of ambiguity in the technique. Because…

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Dealing with cancel culture
Dealing with cancel culture

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as it can put us in trouble.. Especially since the introduction of social media.  Today, the world we live in is extremely sceptical about everything. Anything can be taken out of context, and that is where “Cancel Culture” comes into play.  “Cancel Culture” is a…

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5 Common SEO Mistakes Many Content Marketers Make

When it comes to your search engine optimization strategy, small blunders add up to large losses. It’s best to avoid the most common SEO mistakes that most content marketers make.You can quickly help adapt your campaigns if you are aware of these issues.  Search engine optimization (SEO) is similar to eating. Everyone understands its need for survival, but they don’t always know which options to make when it comes to…

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5 SEO Do’s and Don’ts You Must Know Today

It might be difficult to navigate the complexities of search engine optimization (SEO). SEO relies on using Google’s search algorithms to rank your content, and those algorithms aren’t always easy to understand. Sometimes all you need is a simple list that tells you what you should and shouldn’t do for your SEO. Fortunately for you, we’ve put together just that. Here are 10 easy SEO Do’s and Don’ts. If you…

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