Social Media

5 Free Tried & Tested SEO Tools That Will Improve Your Ranking

How can you use SEO to work smarter and faster? It all starts with having the proper tools. Are you looking for a list of free and effective, tried and tested SEO tools? Then don’t look any further. Keyword research tools are tools that help you discover the topics your audience is searching for and generate optimised keywords that will help rank your business better for maximum visibility and exposure. …

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Why SEO Is Important During A Crisis

Search engine optimization (SEO) has always been vital. Most firms understand that SEO should be part of a comprehensive marketing plan since it is a critical approach for encouraging visitors to connect with your site content. However, companies should also understand well why SEO is important during a crisis   The issue with SEO is that it is a long-term strategy with a lot of ambiguity in the technique. Because…

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Dealing with cancel culture
Dealing with cancel culture

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as it can put us in trouble.. Especially since the introduction of social media.  Today, the world we live in is extremely sceptical about everything. Anything can be taken out of context, and that is where “Cancel Culture” comes into play.  “Cancel Culture” is a…

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5 Common SEO Mistakes Many Content Marketers Make

When it comes to your search engine optimization strategy, small blunders add up to large losses. It’s best to avoid the most common SEO mistakes that most content marketers make.You can quickly help adapt your campaigns if you are aware of these issues.  Search engine optimization (SEO) is similar to eating. Everyone understands its need for survival, but they don’t always know which options to make when it comes to…

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5 SEO Do’s and Don’ts You Must Know Today

It might be difficult to navigate the complexities of search engine optimization (SEO). SEO relies on using Google’s search algorithms to rank your content, and those algorithms aren’t always easy to understand. Sometimes all you need is a simple list that tells you what you should and shouldn’t do for your SEO. Fortunately for you, we’ve put together just that. Here are 10 easy SEO Do’s and Don’ts. If you…

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How to Develop an Effective Digital Marketing Strategy?

Digital marketing has become a vital part of any corporation and it reflects many factors. The digital element became a necessity in any marketing strategy. Forming the right and effective digital marketing strategy represents one of the most important steps in achieving success for the whole company. This strategy should clearly include the objectives the company wishes to accomplish through its digital marketing campaign. Other factors would contain the targeted…

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How to Improve Your SEO Strategy

Your organisation is redesigning its website, and you are put in charge of the content. Excited? Then your supervisor informs you that you are also responsible for Search Engine Optimization (SEO). Suddenly, you find the task a bit daunting. You are not an SEO expert. You don’t have years of SEO experience. Panic begins to set in. One thing is certain though, you know you have to improve your SEO…

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A Beginner’s Guide To SEO and how to nail it

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large—across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits, but today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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6 important tips for a good Podcast interview

The first thing you need to know is that there are numerous podcasts out there competing to obtain the attention of as many listeners as they can. Thus, you need to be distinctive in every aspect of your podcast. Carrying out a perfect podcast interview is easier than you imagine. However, it takes time and effort to produce the best interviews, putting into consideration a number of factors and issues. Today,…

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