A Beginner’s Guide To SEO and how to nail it

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large—across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits, but today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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Are you in touch with global SEO trends?

Without an efficient site optimization approach, attracting people to your site may be a difficult endeavour. According to statistics, Google receives around 3.5 billion queries every day. Every website competes for the top spot, but only those that are efficiently optimised make it to the top of the search results. Your site must rank on the top page in order to attract the much-needed traffic. This leads us to the…

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Is your content ready for the Metaverse?

The Metaverse is the future of business as almost every sector is taking heed of this new development to scale up their long-term strategies. This new era in cyberspace has reinvigorated all aspects of businesses and brands have begun to see the potential behind it. Is you business ready for the metaverse? While marketers are changing their modus operandi to optimize Web 3.0, brands should also bother about how to…

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5 Small Business SEO Trends You Must Adopt This Year

By this point, whether you’re a small business owner or the CEO of an e-commerce giant, one can’t escape the legacy that the digital universe provides. Search Engine Optimization continues to evolve year after year, and it is imperative that brands, regardless of their scale, start looking into this in a far more optimized and analytical manner. Brands and businesses are exerting resources to embrace SEO trends. Your next potential…

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How did the pandemic affect social media?

The spread of Coronavirus pandemic during the past two years resulted in less face-to-face or in-person communication. Social media played a much more important role in interactions between people. The various usages of social media changed. A larger number of users started depending on social media to obtain information, escape the stress the pandemic imposed, and communicate with friends, family members, and colleagues. The rise of video conferencing Due to…

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How to Leverage the Power of SEO for Your Business

All businesses that want to attract customers online, no matter the business size or age, know the power of SEO and how important it is as a tool. There are around 1.8 billion websites online, and basic SEO allows search engines like Google to find and catalogue your web pages. But whether they list your business on the first page or the 25th depends on how strong your SEO is.…

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Search Engine Optimization
A Business Owner’s Guide to SEO

You’re the founder of a small business. You want to stay ahead in terms of online visibility. Sure, a simple guide to SEO will take you there. You established this venture to do what you enjoy, but now you’re also stuck doing duties that have nothing to do with it. You’re the janitor. You’re the primary customer service person. And you’re also keeping track of receipts — all at the…

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social media strategy
Want to Improve Your Social Media Content? Listen more.

Do you want to significantly enhance your social media content strategy without necessarily breaking a sweat, or better yet, breaking the bank? Then you should seriously consider utilizing an effective tactic known as social listening. What is social listening? Well, according to a blog on Brand24, social listening is the practice of monitoring public online conversations to access key insights about your brand, your industry, and your competitors. This may…

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