SEO

5 Free Tried & Tested SEO Tools That Will Improve Your Ranking

How can you use SEO to work smarter and faster? It all starts with having the proper tools. Are you looking for a list of free and effective, tried and tested SEO tools? Then don’t look any further. Keyword research tools are tools that help you discover the topics your audience is searching for and generate optimised keywords that will help rank your business better for maximum visibility and exposure. …

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Why SEO Is Important During A Crisis

Search engine optimization (SEO) has always been vital. Most firms understand that SEO should be part of a comprehensive marketing plan since it is a critical approach for encouraging visitors to connect with your site content. However, companies should also understand well why SEO is important during a crisis   The issue with SEO is that it is a long-term strategy with a lot of ambiguity in the technique. Because…

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5 Common SEO Mistakes Many Content Marketers Make

When it comes to your search engine optimization strategy, small blunders add up to large losses. It’s best to avoid the most common SEO mistakes that most content marketers make.You can quickly help adapt your campaigns if you are aware of these issues.  Search engine optimization (SEO) is similar to eating. Everyone understands its need for survival, but they don’t always know which options to make when it comes to…

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5 SEO Do’s and Don’ts You Must Know Today

It might be difficult to navigate the complexities of search engine optimization (SEO). SEO relies on using Google’s search algorithms to rank your content, and those algorithms aren’t always easy to understand. Sometimes all you need is a simple list that tells you what you should and shouldn’t do for your SEO. Fortunately for you, we’ve put together just that. Here are 10 easy SEO Do’s and Don’ts. If you…

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How to Improve Your SEO Strategy

Your organisation is redesigning its website, and you are put in charge of the content. Excited? Then your supervisor informs you that you are also responsible for Search Engine Optimization (SEO). Suddenly, you find the task a bit daunting. You are not an SEO expert. You don’t have years of SEO experience. Panic begins to set in. One thing is certain though, you know you have to improve your SEO…

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A Beginner’s Guide To SEO and how to nail it

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large—across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits, but today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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Are you in touch with global SEO trends?

Without an efficient site optimization approach, attracting people to your site may be a difficult endeavour. According to statistics, Google receives around 3.5 billion queries every day. Every website competes for the top spot, but only those that are efficiently optimised make it to the top of the search results. Your site must rank on the top page in order to attract the much-needed traffic. This leads us to the…

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Is your content ready for the Metaverse?

The Metaverse is the future of business as almost every sector is taking heed of this new development to scale up their long-term strategies. This new era in cyberspace has reinvigorated all aspects of businesses and brands have begun to see the potential behind it. Is you business ready for the metaverse? While marketers are changing their modus operandi to optimize Web 3.0, brands should also bother about how to…

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5 Small Business SEO Trends You Must Adopt This Year

By this point, whether you’re a small business owner or the CEO of an e-commerce giant, one can’t escape the legacy that the digital universe provides. Search Engine Optimization continues to evolve year after year, and it is imperative that brands, regardless of their scale, start looking into this in a far more optimized and analytical manner. Brands and businesses are exerting resources to embrace SEO trends. Your next potential…

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How did the pandemic affect social media?

The spread of Coronavirus pandemic during the past two years resulted in less face-to-face or in-person communication. Social media played a much more important role in interactions between people. The various usages of social media changed. A larger number of users started depending on social media to obtain information, escape the stress the pandemic imposed, and communicate with friends, family members, and colleagues. The rise of video conferencing Due to…

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