Introduction Reputation management is the process of managing and shaping the public perception of a company or a brand. The primary goal of reputation management is to maintain a favourable image for the company and address and manage negative publicity. This involves monitoring public perception of the company and improving on it. Reputation management involves various ways to manage public opinion such as controlling online information, and keeping an eye…
The entertainment industry relies heavily on public relations (PR) as a method of brand management and reputation enhancement for its A-list stars. In the entertainment industry, PR professionals have the challenging job of shaping public perception, managing crises, and ensuring the longevity of their client’s careers. This is due to the ever-evolving media landscape and the constant scrutiny of public figures. The relationship between the PR and entertainment industry is…
So let’s start off with the obvious. What exactly are ethics? Brand ethics refers to the set of standards of morally right and wrong when conducting a brand’s business. In simpler words, it’s a company’s decision to choose to either be the good guy or the not-so-good guy… Companies establish their business ethics in order to promote integrity and build trust among their employees, clients, and customers. Mirror Mirror…
It would be fair to say that in 2022 the terms female empowerment, working women, gender equality might be considered to be mundane and overused. “What more do women want?” “Aren’t we equal already?” “Gender equality has already been achieved!”
There’s growing evidence to prove that sustainable business practices enhance not just the overall performance but also attract investor attention and add value as an environmentally conscious brand. The significance of ESG has evolved manifold post the worldwide outbreak of the COVID 19 pandemic and institutional investors are now backing companies with proven ESG records.
Crisis communication and reputation management has become more popular, especially now that people can instantly share negative reviews via their social media accounts. This makes companies and brands more vulnerable. Hence they need to have a solid crisis communication and reputation management strategy to counter any imminent threat to their reputation – whether offline or online. Eighty-four percent of organizations have an emergency crisis communication plan in place, this is…
Building a positive reputation for your business takes a lot of time and effort. It may take years of hard work and financial drain, but once you achieve it, you will reap the rewards that come with it. But, do you know that one simple mistake can cost your business reputation? Hence ruin all you’ve worked so hard to build? As Warren Buffet once said, “Lose money for my firm,…
When prospective customers search for you online, what do they find? If you don’t control your online reputation and brand image online, someone else will. Indeed, someone can easily post a negative comment, post a video, or damage your reputation. Worse, 91 percent of consumers aged 18-34 tend to trust online reviews as much as personal recommendations. Ninety-three percent are influenced by online reviews when making purchasing decisions! Online reputation is…
The popularity of corporate social responsibility (CSR) programs in recent years have led to many businesses or companies to hurriedly set up their CSR strategy and initiatives in a bid to keep up with the trend. The downside to this kind of knee-jerk reaction is that, most of these companies end up with CSR programs that are not aligned to their overall business goal. Not only that, they also run…
It is no secret that LinkedIn is the world’s largest professional networking platform. It is also one of the most influential social media sites. It is reported to have over 600 million users in more than 200 countries… and growing. Hence it has great potential for developing new contacts. But are we making the most of this site? What do members use the site for? A good chunk uses LinkedIn…
