Would you trust a company that hides information when things go wrong? In today’s business world, trust is very important. Customers, employees, and stakeholders want companies to be honest, responsible, and fair. This is where business ethics and public relations play an important role. What is business ethics? Business ethics means doing the right thing when making business decisions. It involves being honest, fair, respectful, and responsible in the way…
A rebrand is a significant decision for any business. It can change how a company presents itself, how customers understand it, and how it positions itself in the market. That decision usually comes when something has changed. A company may have entered a new market, expanded its offering, changed its business model, or found itself competing in a very different environment from when it was first created. The question, then,…
Initiating a collaboration with a PR agency represents a significant step. Nevertheless, the first 90 days are usually the most critical. This is the period when both parties lay the foundation for this cooperation. It is also the period when the agency begins to comprehend the nature of the company’s business, create messaging, and provide the company with opportunities that support the achievement of its objectives. The onboarding should, by…
In a competitive market like the United Arab Emirates, PR is about more than securing media coverage. Firms working in the country need to stay visible to their target audience. These companies also need to maintain positive relations with the media and respond quickly when faced with any potential crisis or opportunity. This is why the choice of the PR model has become important in achieving all these objectives. There…
Attention has quickly become the most valuable currency, with every post attempting to cash in. Over the last decade, the rise of digital content has fundamentally changed the way we discover and consume information. With countless videos flooding everyone’s social media feeds, there is higher competition for visibility. As vertical video feeds and short form content continue to gain popularity, they become an important tool for brands to communicate with…
Social media has changed the way we consume information. It has become short, quick and easy to interpret; content can appear on a screen, attract attention, and disappear within hours. Stories, short videos, live updates, and temporary posts have made ephemeral content a regular part of digital communication. This creates an opportunity for PR teams to create engaging content that communicates that messaging to the audience immediately. The temporary nature…
In today’s digital-first communications landscape, it is easy to be impressed by big numbers. A press release that generates millions of impressions or a social media post that attracts thousands of likes can appear to be a resounding success. However, the question every business leader should ask is simple. Did these numbers create meaningful business impact? As organisations across the UAE continue to increase investments in communications and brand reputation,…
PR measurement is no longer limited to counting media mentions. Communications teams need to understand how visible a brand is, how people perceive it, and whether PR activity is supporting wider business goals. Two of the most common metrics are share of voice and sentiment analysis. Although they measure different things, they are often compared when evaluating PR performance. So, which one matters more? What Share of Voice Measures Share…
Every strong PR campaign starts long before the first press release goes out. It starts with a clear-eyed look at the world your brand operates in, the politics, the economy, the culture, the technology, the laws, and the environment shaping how your message will land. That’s where PESTLE analysis in PR comes in. For comms teams tired of setting objectives based on gut feel or last year’s plan, PESTLE offers…
Every successful PR campaign starts with one question. Who are we trying to reach? It sounds simple, but many campaigns still rely on broad messaging that speaks to everyone and connects with no one. As media channels continue to expand and audiences consume information in different ways, a one size fits all approach is no longer effective. The brands that stand out are those that understand their audience before they…
