Public Relations

PR Measurement
Why we use the AMEC framework to measure the impact of our work

According to world-famous scientist Galileo Galilei, we should “Measure the measurable and make the unmeasurable measurable. In the world over today, the importance of measurement cannot be overstated. AMEC (International Association for Measurement and Evaluation of Communication) held its first Measurement Week in September 2014 with the purpose of educating communications and PR professionals on the latest best practices for measuring the effectiveness of communications and reputation campaigns. AMEC is…

Read More »
Indulging in the crunchiest bites of the AMEC framework

The need for PR professionals to be able to measure the value on the work done for their clients was recognized early on, leading to the development of the Advertising Value Equivalency (AVE). Unfortunately, AVES came at a high cost. The ease of use of AVE was compensated by extremely erroneous results, despite the fact that it made the financial side of the results easier to measure and provide. The…

Read More »
Results in Public Relations
Measuring Results in Public Relations

Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a project or product. Data plays an important role in assessments within the Communications and PR industry. Businesses who work with PR agencies surely would like to understand how the agency is benefiting their company presence and reputation in their respective regions. This is where the communication tools of…

Read More »
Dealing with cancel culture
Dealing with cancel culture

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as it can put us in trouble.. Especially since the introduction of social media.  Today, the world we live in is extremely sceptical about everything. Anything can be taken out of context, and that is where “Cancel Culture” comes into play.  “Cancel Culture” is a…

Read More »
PR Campaigns Today: EQ vs. IQ What Makes a Good PR Campaign?

The Public Relations Industry has changed a lot over the years. Today, PR campaigns are focused on more than just trying to get your name in the newspaper. With this change comes many different ways of approaching PR and marketing strategies for various brands. Public relations has evolved into something much more complicated today with considerations of emotional versus logical approach to making a noise in the region. The battle…

Read More »
PR for Peace Promotion, are we ready for it?

The ongoing geopolitical conflict and Russia’s invasion of Ukraine is a blatant testimony of what happens when peace isn’t cultivated and promoted with a strategic approach. As the war sinks deeper, causing unrest with thousands of lives lost by men in uniform and civilians including women and children, the rest of the world hopelessly stares at a peace-making initiation. Should we consider PR for Peace Promotion? However, a war situation…

Read More »
Guilty of using the term ‘Third World’?

How many times do we use words or phrases that have little or no relevance today?  One such phrase I chanced upon is ‘Third World’.  Still guilty for using this phrase? I recently read an article talking about how the world has moved on. In fact, the term is quite redundant now and has no place in our society. Yes, it embarrasses me. As PR professionals, we are responsible for…

Read More »
Metaverse – Just hype or a game changer?

The first time I heard the term “Metaverse” my reaction was, “Do I care?” . Every other day a new buzzword that promises to disrupt the ever-evolving tech industry is born leaving the common man completely flustered! Within a year, this term has become the talk of the town. Thus, everyone seems to be sharing their half-cooked knowledge on the subject. When my curiosity levels reached an all-time high, I…

Read More »
Capitalizing the PR-able edge of Blockchain technology

Blockchain technology is a complex and vital part of the internet today. In a digital world that has seamlessly evolved from using the internet to exchange emails to relying on e-channels for banking, shopping, education, and investments. Blockchain is the security in technology that everyone has been looking for, since the advent of the digital age. While certainly not being a household name in technology that can be handheld or…

Read More »
PR in 2022 – Transforming Obstacles into Opportunities

Yet another year has gone by amidst flux and with almost every industry undergoing an upheaval. The differentiators that help stand out have changed too. Be it subject matter expertise or services and content strategy. Stiff competition persists and PR agencies must brace up to note industry trends to ensure relevance and remain successful in 2022. What is it that’ll help you stay on top of the game as we…

Read More »
WhatsApp