Storytelling has long been a powerful tool in the world of public relations, and for a good reason. Weaving a compelling narrative can help build brand awareness, shape public opinion, and create an emotional connection with audiences. In today’s digital age, where attention spans are shorter and competition for media coverage is fierce, storytelling has become even more important for PR professionals. One of the critical benefits of storytelling in…
Evolving and adapting are second in nature for Public Relations. But the way industries have experienced unprecedented times – the standstill 2020, unpredictable 2021, and recovering 2022; PR went through unimaginable changes. Our resilience helped us stay afloat, relevant and competitive and as the new calendar year beckons, it’s time to yet again pivot, adapt, and evolve to match and master the upcoming trends in 2023. Content-wise, Content-worthy Never before…
According to the world-famous scientist Galileo Galilei, we should “Measure the measurable and make the unmeasurable measurable“. In the world today, the importance of measurement cannot be overstated. AMEC (International Association for Measurement and Evaluation of Communication) held its first Measurement Week in September 2014 with the purpose of educating communications and PR professionals on the latest best practices for measuring the effectiveness of communications and reputation campaigns. AMEC is…
The need for PR professionals to be able to measure the value on the work done for their clients was recognized early on, leading to the development of the Advertising Value Equivalency (AVE). Unfortunately, AVES came at a high cost. The ease of use of AVE was compensated by extremely erroneous results, despite the fact that it made the financial side of the results easier to measure and provide. The…
Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a project or product. Data plays an important role in assessments within the Communications and PR industry. Businesses who work with PR agencies surely would like to understand how the agency is benefiting their company presence and reputation in their respective regions. This is where the communication tools of…
In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as it can put us in trouble.. Especially since the introduction of social media. Today, the world we live in is extremely sceptical about everything. Anything can be taken out of context, and that is where “Cancel Culture” comes into play. “Cancel Culture” is a…
The Public Relations Industry has changed a lot over the years. Today, PR campaigns are focused on more than just trying to get your name in the newspaper. With this change comes many different ways of approaching PR and marketing strategies for various brands. Public relations has evolved into something much more complicated today with considerations of emotional versus logical approach to making a noise in the region. The battle…
The ongoing geopolitical conflict and Russia’s invasion of Ukraine is a blatant testimony of what happens when peace isn’t cultivated and promoted with a strategic approach. As the war sinks deeper, causing unrest with thousands of lives lost by men in uniform and civilians including women and children, the rest of the world hopelessly stares at a peace-making initiation. Should we consider PR for Peace Promotion? However, a war situation…
How many times do we use words or phrases that have little or no relevance today? One such phrase I chanced upon is ‘Third World’. Still guilty for using this phrase? I recently read an article talking about how the world has moved on. In fact, the term is quite redundant now and has no place in our society. Yes, it embarrasses me. As PR professionals, we are responsible for…
The first time I heard the term “Metaverse” my reaction was, “Do I care?” . Every other day a new buzzword that promises to disrupt the ever-evolving tech industry is born leaving the common man completely flustered! Within a year, this term has become the talk of the town. Thus, everyone seems to be sharing their half-cooked knowledge on the subject. When my curiosity levels reached an all-time high, I…
