Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a project or product. Data plays an important role in assessments within the Communications and PR industry. Businesses who work with PR agencies surely would like to understand how the agency is benefiting their company presence and reputation in their respective regions. This is where the communication tools of…
The ongoing geopolitical conflict and Russia’s invasion of Ukraine is a blatant testimony of what happens when peace isn’t cultivated and promoted with a strategic approach. As the war sinks deeper, causing unrest with thousands of lives lost by men in uniform and civilians including women and children, the rest of the world hopelessly stares at a peace-making initiation. Should we consider PR for Peace Promotion? However, a war situation…
With everything that is currently going on in the world, it can be difficult to focus on your work, your family, friends, and most importantly your inner peace.
Yet another year has gone by amidst flux and with almost every industry undergoing an upheaval. The differentiators that help stand out have changed too. Be it subject matter expertise or services and content strategy. Stiff competition persists and PR agencies must brace up to note industry trends to ensure relevance and remain successful in 2022. What is it that’ll help you stay on top of the game as we…
While most people see the emergence of content platforms as a threat to the digital marketing and PR industry, the truth is quite the opposite. PR firms and the digital marketing industry as a whole stand to gain a whole lot from these platforms. See how… 1. Casts a wider net With the volume of content platforms growing all the time, businesses have better choices and a wider market that…
There is no doubt that businesses are built from the core. Be it new product development or customer servicing. Add to it a dash of market analysis, data-driven insights along with marketing and communications and voila! We have a full-fledged and functional organization here. The truth is marketing can’t live on its own. Clearly, in an age of information overload, that’s only a click away, today’s communication problems are complex.…
Agencies have their ups and downs and there are times when PR campaigns miss the mark. But we should approach every failed attempt as an experience to move on. For more reasons than one, it could be the improper delegation of responsibilities, missed opportunities, tight budgets, or overwhelming client expectations. The bottom-line being, don’t simply write them off as failed attempts but rather turn them into lessons learned for future…
The ongoing pandemic just hasn’t changed lifestyles but has had a dominating impact on the economy and consumer behavior too. As brands are pondering over marketing messages and altered segments; the communication business is also undergoing a colossal shift. The good news is that this isn’t the first time that the PR industry has had to face challenging scenarios and has gathered steam to become a critically integral part of…
The turbulence experienced in 2020 ushered an enormous consumer shifts in how they communicate with brands and institutions. Working From Home, social distancing, virtual events, online purchases and deliveries, has become the order of the day. Indeed, these trends are having a real and lasting impact already and it may seep into 2021 and beyond. 2021 is a year filled with hope for a vaccine to beat the novel COVID-19.…
Sadly, many businesses now are struggling to survive during the turbulent market situation due to COVID-19 pandemic. Marketing budgets are the first on the list to face the adverse effects of the business crisis. Brands are left with only two choices – either cut costs or find alternative solutions to generate more business. Expectedly, businesses will play safe and are likely to choose the first option. Should brands…
