Every industry loves numbers and data to evaluate performance. Calculating results makes it easier to identify the success or failure of a project or product. Data plays an important role in assessments within the Communications and PR industry. Businesses who work with PR agencies surely would like to understand how the agency is benefiting their company presence and reputation in their respective regions. This is where the communication tools of…
The ongoing geopolitical conflict and Russia’s invasion of Ukraine is a blatant testimony of what happens when peace isn’t cultivated and promoted with a strategic approach. As the war sinks deeper, causing unrest with thousands of lives lost by men in uniform and civilians including women and children, the rest of the world hopelessly stares at a peace-making initiation. Should we consider PR for Peace Promotion? However, a war situation…
Yet another year has gone by amidst flux and with almost every industry undergoing an upheaval. The differentiators that help stand out have changed too. Be it subject matter expertise or services and content strategy. Stiff competition persists and PR agencies must brace up to note industry trends to ensure relevance and remain successful in 2022. What is it that’ll help you stay on top of the game as we…
When corporates enact change and embrace practices that deliver business values and innovative results; they may outperform. Diverse and inclusive workplaces are reaping the benefits by nurturing the best talent, increasing employee engagement, and thus improving customer interest. In recent years, D&I tops the HR interests list across industry laterals. A Gartner survey mapped more than 500 human resources leaders across 60 countries and all major industries to identify HR…
While most people see the emergence of content platforms as a threat to the digital marketing and PR industry, the truth is quite the opposite. PR firms and the digital marketing industry as a whole stand to gain a whole lot from these platforms. See how… 1. Casts a wider net With the volume of content platforms growing all the time, businesses have better choices and a wider market that…
Agencies have their ups and downs and there are times when PR campaigns miss the mark. But we should approach every failed attempt as an experience to move on. For more reasons than one, it could be the improper delegation of responsibilities, missed opportunities, tight budgets, or overwhelming client expectations. The bottom-line being, don’t simply write them off as failed attempts but rather turn them into lessons learned for future…
Influencer marketing continues to be a growing industry. Working with influencers will surely boost your brand. Eighty-two percent of buyers tend to follow the recommendations of an influencer as they consider them knowledgeable, credible, and better at explaining products. However, in an age when influencer marketing is outdoing brand content, 61 percent of marketers have problems identifying the right influencers for their brands. They don’t know how to get the…
The turbulence experienced in 2020 ushered an enormous consumer shifts in how they communicate with brands and institutions. Working From Home, social distancing, virtual events, online purchases and deliveries, has become the order of the day. Indeed, these trends are having a real and lasting impact already and it may seep into 2021 and beyond. 2021 is a year filled with hope for a vaccine to beat the novel COVID-19.…
It so happens that every now and then, companies tend to face a crisis. It could be a bad review, a product recall that went wrong, a scandal, etc. If not handled correctly, these situations can affect the company’s brand negatively. Even influence the bottom-line of the company. So, the question is, do you have a crisis management plan or strategy in place? A crisis can hurt your competitiveness and…
Sadly, many businesses now are struggling to survive during the turbulent market situation due to COVID-19 pandemic. Marketing budgets are the first on the list to face the adverse effects of the business crisis. Brands are left with only two choices – either cut costs or find alternative solutions to generate more business. Expectedly, businesses will play safe and are likely to choose the first option. Should brands…
