With the digital world growing, influencers have become the tool that most brands depend on for their strategy as it’s one of the most effective channels. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers. Micro-influencer marketing or macro-influencer marketing? Which works best and which is worth your time and money? Let’s discuss the pros and cons of…
As an international trend, which is growing rapidly, businesses should consider whether it makes sense to start their own podcast as part of their marketing strategy.
The advent of social media ushered in a new era for brand marketing and Influencer Marketing, in particular, has garnered immense interest in the last few years. Scores of influencers are bringing brands into the limelight vouching for qualitative outreach. Incredibly, influencers have bought about a breakthrough in the world of marketing. Although businesses have had setbacks during the pandemic, the Influencer Marketing industry has seen a significant rise. In…
When prospective customers search for you online, what do they find? If you don’t control your online reputation and brand image online, someone else will. Indeed, someone can easily post a negative comment, post a video, or damage your reputation. Worse, 91 percent of consumers aged 18-34 tend to trust online reviews as much as personal recommendations. Ninety-three percent are influenced by online reviews when making purchasing decisions! Online reputation is…
73% of marketers believe that social media has been ‘somewhat effective’ for their business (Buffer, 2019). With over 3.5 billion social media users worldwide and an average user spending about three hours a day on social networks, using this platform to push your brand can be profitable, more so if you take to a professional social platform like LinkedIn. LinkedIn, founded in 2002, is not just a social networking platform,…
Algorithms or Real Humans? Saying that our lives revolve around the internet is an understatement. Unconsciously, we’ve allowed the internet to dictate nearly everything we do, including thinking, working, and social behaviour. More often than not, we are bombarded with algorithms rather than real humans. Things such as social media, search engines, and blogs have become our primary, or better still, the go-to mediums of communication. We thrive on clicks…
It is no secret that LinkedIn is the world’s largest professional networking platform. It is also one of the most influential social media sites. It is reported to have over 600 million users in more than 200 countries… and growing. Hence it has great potential for developing new contacts. But are we making the most of this site? What do members use the site for? A good chunk uses LinkedIn…
Have you ever asked this question, why Online Reputation Management Is More Important Than Digital Marketing? Check this out to find out why.
Why Social Media Marketers Need Online Reputation Management Online Reputation Management enables you to monitor information shared online. Once people interact extensively with your brand, they tend to seek more and more information about you and your brand. Not only that, it can also help you prevent or be able to identify any emerging negative online reputation issues. The process of online reputation mainly involves responding to clients in a…
To many modern businesses, a press release may sound like an outdated marketing tool. Many may wonder if press releases are still relevant? Rest assured, this marketing communication tool is still relevant in today’s online marketing platform. A press release is an official statement issued to a media platform to inform the public concerning a wide range of issues. The shift towards online marketing strategies such as blogging, social media marketing, and…
