In a world where internet users are bombarded with constant advertisements, cutting through all that noise is very valuable. This is when targeted media can help to ensure that it is placed where they are most likely to see it and engage with it. When driving business growth, targeted media and public relations (PR) are two essential tools that stand out among the other available options. Below, we will explore the importance…
Earned media coverage is vital for brand success because it establishes credibility with potential customers. In a world where anyone anywhere can easily get information and attention spans are mostly fleeting, navigating the intricate landscape of media coverage to reach their target audience is essential. This article explores how you can go about securing more earned media, improving brand image, and boosting conversions and revenue. What is Earned Media…
The current times are cruising through a 24×7 multimedia age where brands still crave premium media space despite a plethora of opportunities. To gain presence in the ‘mediaverse’ can feel daunting even when you have a great story to tell. Moral? Write like an editor and follow some simple best practices in drafting attention-worthy stories so that your emails don’t land up in the virtual trash bin. Ace the subject…
Despite the rise of alternative tools to reach a brand’s target audience, press releases continue to be popular business collateral for sharing important company news and developments. Press releases are sent to the media on a daily basis. Undoubtedly, it is an essential tool to communicate the latest news with regards to businesses but tricky as it can end up as spam or trash if done poorly. So we have…
Media training is an essential course for anyone who wants to effectively deliver their messages to the public. . It can determine whether you and your company will effectively pass a positive or negative message. Company executives and spokespersons that have undergone an extensive media training exercise are more likely to shine during a media interview than those who just wing it. It is a well-known fact that the right kind…
Ever come across an interview on TV where the interviewee looked confused? Chances are that he or she didn’t go through any media training to help them confidently conduct media interviews. While having an effective interview requires some level of expertise, media interview experience is gained over time. So, unless you have some level of experience, you are most likely going to encounter some uncomfortable moments when doing interviews. It…
How To Deal With Reporters Impressing the press can be downright scary but it can be done. How to deal with reporters during media interview maybe tough especially for the first-timers. Do not fret! even when you’re still not used to the idea of speaking to live audiences on camera. Representing your company in a media interview doesn’t have to be hard. All you need is some tips to rock…
One of the trickiest interviews to negotiate are TV interviews. Be prepared and ace it. Avoid common mistakes with these easy tips for TV Interviews.
You’ve gone through all the questions and prepared yourself to speak on behalf of your company. However, when the actual day comes, do you know exactly what you should, or should not do during the media briefing? As a spokesperson, it is extremely important to be fully aware of how to conduct yourself during a media interview. You need to be alert, focused, and most of all, be clear…
A media interview is a great chance for your company to gain exposure. It’s an incredible moment that cannot be left to chance. A little media training will go a long way for the spokesperson. This is because, even though you are an expert in your field and your business, failure to prepare adequately for a media interview can lead to a disastrous experience. These media interview tips will…
