PR Measurement
Why we use the AMEC framework to measure the impact of our work

According to world-famous scientist Galileo Galilei, we should “Measure the measurable and make the unmeasurable measurable. In the world over today, the importance of measurement cannot be overstated. AMEC (International Association for Measurement and Evaluation of Communication) held its first Measurement Week in September 2014 with the purpose of educating communications and PR professionals on the latest best practices for measuring the effectiveness of communications and reputation campaigns. AMEC is…

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Why is it important to use the AMEC framework?

To start with, the AMEC framework is integrated from the International Organization that has introduced us to the new ways of measurement and research. They have successfully executed a full program that makes it easier to track the plans, objectives, activity, impact, outputs, outtakes, and outcomes of a campaign, project, or research. The framework has proven its effectiveness and its incredible usage to display a fully integrated report. So ……

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Indulging in the crunchiest bites of the AMEC framework

The need for PR professionals to be able to measure the value on the work done for their clients was recognized early on, leading to the development of the Advertising Value Equivalency (AVE). Unfortunately, AVES came at a high cost. The ease of use of AVE was compensated by extremely erroneous results, despite the fact that it made the financial side of the results easier to measure and provide. The…

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Diversity Recruitment – making workplaces competitive and inclusive

Evidence shows that Diversity Recruitment is rapidly evolving and proves that a cohesive environment has tangible and direct benefits. Companies with an inclusive and diverse recruitment strategy stay competitive, outperform, and have increased employee engagement too. It has been said that diversity recruitment is “the creation of an organization that values diversity; not simply of people, but opinions, beliefs, faiths, and perspectives”. What exactly is diversity recruitment – a mere…

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A Step-By-Step Guide to Becoming an Effective Manager

The Guide to Becoming an Effective Manager It’s not an easy task to be an effective leader. It doesn’t only require a set of skills and abilities that are rare to find, a great manager has to continue working on himself and enhance his or her aptitudes. It is a journey rather than an objective to achieve. Undeniably, companies do not assign managers to merely get daily serious work done.…

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business ethics
Yes, business ethics ARE important for brands

So let’s start off with the obvious. What exactly are ethics? Brand ethics refers to the set of standards of morally right and wrong when conducting a brand’s business. In simpler words, it’s a company’s decision to choose to either be the good guy or the not-so-good guy… Companies establish their business ethics in order to promote integrity and build trust among their employees, clients, and customers. Mirror Mirror on…

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SEO strategy
Why SEO is a Must-Have for an Entrepreneur

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large;across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits. And today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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Diversity & Inclusion – building winning teams

The corporate sector is abuzz with discussions around Diversity and Inclusion to prove that it is more than just policies and headcounts. It significantly impacts human resources, teams, companies, performance, wellbeing, and productivity. Leading management consultancies like Mckinsey. PwC, Deloitte, and KPMG have over the last few years tracked companies across the globe. One common observation that strongly stands out is the likelihood of financial outperformance in companies that are…

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