6 important tips for a good Podcast interview

The first thing you need to know is that there are numerous podcasts out there competing to obtain the attention of as many listeners as they can. Thus, you need to be distinctive in every aspect of your podcast. Carrying out a perfect podcast interview is easier than you imagine. However, it takes time and effort to produce the best interviews, putting into consideration a number of factors and issues. Today,…

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Impact of Social Media on Millenials’ buying decisions

When companies and businesses think of targeting millennials, they direct most of their time and resources toward digital marketing. Despite fierce competition from other corporations attempting to grab the attention of millennials, companies still tend to focus on social media. So, what is the reason behind this?  More often than not, social media influences millennials’ buying decisions. The reason is simply due to the undeniable social media influences on millennials…

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Harnessing the power of Social Media for peace mediation

The successful impact of social media even for peace mediation is visible across dimensions of human civilization. From businesses, government, and private holdings to its role play in conflict prevention; the digital tools are in action continuously. However, one cannot ignore its negative impact. And as responsible users, one needs to understand how best to harness its power to bring a positive change in times of geopolitical crisis. Social Media…

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Is your content ready for the Metaverse?

The Metaverse is the future of business as almost every sector is taking heed of this new development to scale up their long-term strategies. This new era in cyberspace has reinvigorated all aspects of businesses and brands have begun to see the potential behind it. Is you business ready for the metaverse? While marketers are changing their modus operandi to optimize Web 3.0, brands should also bother about how to…

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Guilty of using the term ‘Third World’?

How many times do we use words or phrases that have little or no relevance today?  One such phrase I chanced upon is ‘Third World’.  Still guilty for using this phrase? I recently read an article talking about how the world has moved on. In fact, the term is quite redundant now and has no place in our society. Yes, it embarrasses me.   As PR professionals, we are responsible…

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Metaverse – Just hype or a game changer?

The first time I heard the term “Metaverse” my reaction was, “Do I care?” . Every other day a new buzzword that promises to disrupt the ever-evolving tech industry is born leaving the common man completely flustered! Within a year, this term has become the talk of the town. Thus, everyone seems to be sharing their half-cooked knowledge on the subject. When my curiosity levels reached an all-time high, I…

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Top 4 UAE Based Podcasters You Must Listen To

From fashion to culture to prominent female forces in technology, the area has produced a wide range of intriguing podcasts, allowing us to keep our minds engaged and our souls entertained. Below are our top selections for podcasts and UAE Based Podcasters to listen to right now.   GEMS OF ARABIA The series, presented by designer and Arab empowerment enthusiast Hatem Alakeel, will touch on all things fashion, culture, design,…

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SEO strategy
Why SEO is a Must-Have for an Entrepreneur

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large;across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits. And today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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Young adult
Being Gen Z: a-blessing-and-a-curse

The future of communication through the eyes of young adults   Contradiction, antinomy, opposition, inconsistency, incongruence, nonsense, paradox. Are seven the nouns and words that, in my opinion, best describe generation Z. It is easy to say that the number seven is magical and mysterious; seven, in fact, is happy and lucky, but can also be skeptical and cynical. Therefore, it is not entirely accidental that it is evident everywhere.…

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artificial intelligence
Does technology affect our ability to learn?

A brain is a complex machine. The ability to think, reflect, reason, and draw conclusions based on our experiences is what makes us aware of ourselves. It helps us build a fundamental part of our identity that will accompany us throughout our future life. Not surprisingly, it is affected by technology and the way we use it.   Exposure to “digital technology” Researchers have noted that technology is not only…

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