Lifestyle

Dealing with cancel culture
Dealing with cancel culture

In the industry of media, we are prone to getting backlash from any minor issue. It is important to look after our ways of communication as it can put us in trouble.. Especially since the introduction of social media.  Today, the world we live in is extremely sceptical about everything. Anything can be taken out of context, and that is where “Cancel Culture” comes into play.  “Cancel Culture” is a…

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Office Plants: Naturally therapeutic or just aesthetically pleasing?

The use of plants for decoration is common, as they add a splash of colour, make a room more pleasant to look at, and fill up empty spaces fairly well. Among the places you can spot them are hotels, hospitals, offices, as well as trendy sustainable cafes. More than just an aesthetic touch,  plants have other unseen benefits. Research shows that the presence of plants reduces stress and promotes well-being.…

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A Step-By-Step Guide to Becoming an Effective Manager

The Guide to Becoming an Effective Manager It’s not an easy task to be an effective leader. It doesn’t only require a set of skills and abilities that are rare to find, a great manager has to continue working on himself and enhance his or her aptitudes. It is a journey rather than an objective to achieve. Undeniably, companies do not assign managers to merely get daily serious work done.…

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The best tips to make your podcast more popular

Podcasts represent an amazing tool to create distinctive bonds with your target audience. You should exert a lot of effort, time, and resources to make your podcast as popular as possible. You should consider several important factors while working on increasing the listeners of your podcast. Think of several creative ways to enable listeners to know about your podcast. Use the best and most suitable promotional strategies and understand the…

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Successful Women Empowerment Campaigns

Over the past 2 decades, the world has seen some changes, especially in the public relations industry due to the vital role of social media in the way that brands connect with their customers. Yet, only one thing hasn’t changed… which is the continued support of women empowerment around the world. Today, I wanted to showcase those brands that have worked hard on their women empowerment campaigns and conveyed the…

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business ethics
Yes, business ethics ARE important for brands

So let’s start off with the obvious. What exactly are ethics? Brand ethics refers to the set of standards of morally right and wrong when conducting a brand’s business. In simpler words, it’s a company’s decision to choose to either be the good guy or the not-so-good guy… Companies establish their business ethics in order to promote integrity and build trust among their employees, clients, and customers. Mirror Mirror on…

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Micro vs Macro influencers? What is the difference?

With the digital world growing, influencers have become the tool that most brands depend on for their strategy as it’s one of the most effective channels. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality traffic and customers.   Micro-influencer marketing or macro-influencer marketing? Which works best and which is worth your time and money? Let’s discuss the pros and cons of…

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6 important tips for a good Podcast interview

The first thing you need to know is that there are numerous podcasts out there competing to obtain the attention of as many listeners as they can. Thus, you need to be distinctive in every aspect of your podcast. Carrying out a perfect podcast interview is easier than you imagine. However, it takes time and effort to produce the best interviews, putting into consideration a number of factors and issues. Today,…

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Impact of Social Media on Millenials’ buying decisions

When companies and businesses think of targeting millennials, they direct most of their time and resources toward digital marketing. Despite fierce competition from other corporations attempting to grab the attention of millennials, companies still tend to focus on social media. So, what is the reason behind this?  More often than not, social media influences millennials’ buying decisions. The reason is simply due to the undeniable social media influences on millennials…

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Harnessing the power of Social Media for peace mediation

The successful impact of social media even for peace mediation is visible across dimensions of human civilization. From businesses, government, and private holdings to its role play in conflict prevention; the digital tools are in action continuously. However, one cannot ignore its negative impact. And as responsible users, one needs to understand how best to harness its power to bring a positive change in times of geopolitical crisis. Social Media…

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