It would be fair to say that in 2022 the terms female empowerment, working women, gender equality might be considered to be mundane and overused. “What more do women want?” “Aren’t we equal already?” “Gender equality has already been achieved!”
It would be fair to say that in 2022 the terms female empowerment, working women, gender equality might be considered to be mundane and overused. “What more do women want?” “Aren’t we equal already?” “Gender equality has already been achieved!”
While it seemed like a crazy idea at the beginning, using micro-influencers to push brands’ visibility has now become the go-to solution. And rightly so because micro-influencers, despite their low fan base, have proven that they too can influence purchase decisions in their own small but equally effective way. Influencers were big news back then but these days, the previously shunned group of social media go-getters have now become more marketable.…
These are unprecedented times, where the Covid-19 pandemic has impacted each aspect of our lives. While we have survived contagions like SARS, MERS, etc., the sheer havoc wrecked by the rapid global spread of Covid-19 has been unmatched. In an attempt to minimize the spread of infections, governments worldwide had to resort to drastic measures to slow the rate of infections. These include lockdowns, self-isolation, social distancing, and strict hygiene…
A step by step guide on perfecting your video conference from home. How to prepare for a Video Conference at home Are you ready for your first video conference at home? Here are some tips on preparing so that your first try goes as smoothly as possible. Hardwired connection vs. WiFi A hardwired connection helps to avoid a poor or inconsistent connection and ensures good quality. Choose a quiet space…
For the first time in possibly a long time, everyone is in agreement – we are in the midst of a crisis. Emergencies have always brought people together. However, with disruption, comes an opportunity to be seen, heard and taken seriously. Here are a few crisis communication steps brands can take during these next few weeks. 1. Take a step back 2. Understand behaviour 3. Be Social 4. Communicate 5.…
During the past 2 months, COVID-19 has spread its tentacles across geographies despite preventive measures being undertaken on a war footing. With its continued escalation, it is also presenting a potential impact on brands and organizations. While the outbreak continues to remain another source of stress to possibly every stratum of society, companies need to equip themselves in order to manage this uncertainty with clarity in communications and messaging. Time…
Unsettling times reign as COVID-19 spreads to many parts of the world and the (mis)information explosion makes it hard for people to know whom to believe. The COVID-19 health crisis has now reached a new critical phase where not just public health organizations but even brands and organizations are under a lot of pressure. Whilst the emphasis has to be on containing and mitigating the disease itself, the virus…
Employee engagement is a crucial activity in every workplace. But do we really see it being implemented in our work environment? How important is it for employers? Steve Jobs famously said “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to…
Anyone who has been in the corporate sector for long knows that work-related stress is for real. If anything, it is only growing in magnitude and numbers. Right from the pressure to meet tight deadlines, interpersonal conflicts through to dysfunctional management and unreasonable workloads, the causes are aplenty! Unfortunately, work-related stress has its tentacles stretched to engulf physical health issues ranging from casual illnesses to the more serious kinds like…
A smart and advanced internal communications strategy does go a long way in establishing and maintaining a healthy work atmosphere. And with ever-changing work culture landscapes, the time to include an equally adaptive internal communications strategy is now!
