Evolving and adapting are second in nature for Public Relations. But the way industries have experienced unprecedented times – the standstill 2020, unpredictable 2021, and recovering 2022; PR went through unimaginable changes. Our resilience helped us stay afloat, relevant and competitive and as the new calendar year beckons, it’s time to yet again pivot, adapt, and evolve to match and master the upcoming trends in 2023. Content-wise, Content-worthy Never before…