The successful impact of social media even for peace mediation is visible across dimensions of human civilization. From businesses, government, and private holdings to its role play in conflict prevention; the digital tools are in action continuously. However, one cannot ignore its negative impact. And as responsible users, one needs to understand how best to harness its power to bring a positive change in times of geopolitical crisis. Social Media…
Crisis communication and reputation management has become more popular, especially now that people can instantly share negative reviews via their social media accounts. This makes companies and brands more vulnerable. Hence they need to have a solid crisis communication and reputation management strategy to counter any imminent threat to their reputation – whether offline or online. Eighty-four percent of organizations have an emergency crisis communication plan in place, this is…
It so happens that every now and then, companies tend to face a crisis. It could be a bad review, a product recall that went wrong, a scandal, etc. If not handled correctly, these situations can affect the company’s brand negatively. Even influence the bottom-line of the company. So, the question is, do you have a crisis management plan or strategy in place? A crisis can hurt your competitiveness and…
Reviving your business, especially after a crisis, presents a great opportunity to ‘reinvent’ it. Some businesses see it as a chance to change their strategies, streamline their operations, and come back stronger than before. This is a time to reflect, study the new market environment, identify emerging needs and opportunities, and then develop a solid, need-oriented strategy that will set you up on the path to recovery. While 40 percent…
Antonio Lucio, CMO of Facebook in his discussion with Peggy Alford, Executive VP, Paypal, discussed the current challenges businesses face today. He also mentioned 5 things that were common to companies that have stood the test of time including the pandemic. Here is my take on those 5 qualities and how companies can benefit from them. Lead by Purpose – These companies were led by their purpose! A company must first…
The dreaded COVID-19 pandemic has affected everyone in one way or another. Many businesses have suffered immensely as a result of the measures that have been put in place to contain the spread. Now that the world is transitioning to the new reality, are we ready to embrace the inevitable change? Business owners, senior executives, and managers are now faced with the challenge of how to keep their businesses afloat…
A crisis calls for a new way of thinking. Now is the time to find new solutions to manage the way we work. While COVID-19 may have brought a setback to most businesses, influencer marketing provides a silver lining with new opportunities and different ways of communication. It is, therefore, important for brands and businesses to find ways to keep their products and services alive in the minds of the…
It is no news that the world is changing amidst the backdrop of COVID-19. With that, marketers and communication experts are finding it even harder to find innovative ways to engage their audience. In times like these, resiliency can make a huge impact on businesses. Every brand and business alike should learn the importance of influencer marketing. With countries going under lockdown, there has also been an increase in digital…
5 Ways to Stay Ahead during Covid-19 In times of global crisis, innovate, step up, and don’t come to a standstill. Embrace the challenges and use them to your advantage. Here are 5 ways to stay ahead during COVID-19. 1. Get Creative 2. Adapt your Offering 3. Use Influencers 4. Think of Future Relevancy 5. Upgrade for the future.
It’s all down to you… The spread and impact of COVID-19 have been unprecedented both in terms of geography and the number of people affected. The pandemic has impacted not just our health but also the social and commercial aspects of our lives. The damaging consequences on individual businesses and the overall economy have cascaded down to the field of marketing, advertising, and public relations too. In the wake of…
