COVID-19

How did the pandemic affect social media?

The spread of Coronavirus pandemic during the past two years resulted in less face-to-face or in-person communication. Social media played a much more important role in interactions between people. The various usages of social media changed. A larger number of users started depending on social media to obtain information, escape the stress the pandemic imposed, and communicate with friends, family members, and colleagues. The rise of video conferencing Due to…

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Has the pandemic given rise to Digital Consumerism?

As we live our lives with mandatory masks and sanitized hands, we have one thing to thank COVID-19 for – the new age of Digital Consumerism. The virus has not just changed the way we work, the way we live, and the way we think but has also successfully brought about a change in buying behavior patterns and shopping habits. Shaping up the future of consumerism, it has gained enough…

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Is Your Business Good To Go After The Lockdown? How about a ‘Mix N Match’ Working Policy?

As a business owner, you are most probably staring at the challenges of re-opening your business after the lockdown. Or you might be considering modifying your working policy to blend with the new normal. There seems to be a general sense of uncertainty and caution as people feel that life will never be the same again. That, however, should not be a reason for despair or giving up. It is…

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As COVID-19 still lurks in the corners, maintaining good mental health becomes everyone’s business.

As the world starts opening up again, mental health and general well-being will be at the forefront of every company’s agenda, from both the owners’ and employees’ viewpoints. Indeed, the COVID-19 pandemic has led to pay cuts, redundancies, and in some cases closures. Forty-five percent of adults in the US have reported that their mental condition has been negatively affected due to worry and stress. It is not surprising that…

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The Road to recovery: A guide to getting back to business after a crisis

Reviving your business, especially after a crisis, presents a great opportunity to ‘reinvent’ it. Some businesses see it as a chance to change their strategies, streamline their operations, and come back stronger than before. This is a time to reflect,  study the new market environment, identify emerging needs and opportunities, and then develop a solid, need-oriented strategy that will set you up on the path to recovery. While 40 percent…

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Work-from-home: A CEOs guide to remote working

\ In the last couple of years, work from home has grown in popularity albeit not on a large scale. Enter a crisis and the scale tips in favour of remote working and for myriad reasons; including saving lives, cushioning businesses, and protecting livelihoods, among others. Despite having its drawbacks, many organizations have successfully integrated remote working in their operations. It saves them not just rental fees (less office space…

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5 qualities common to companies that thrived during the pandemic

Antonio Lucio, CMO of Facebook in his discussion with Peggy Alford, Executive VP, Paypal, discussed the current challenges businesses face today. He also mentioned 5 things that were common to companies that have stood the test of time including the pandemic. Here is my take on those 5 qualities and how companies can benefit from them.   Lead by Purpose – These companies were led by their purpose! A company must…

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Who Will Lead the Change in the New Reality?

  The dreaded COVID-19 pandemic has affected everyone in one way or another. Many businesses have suffered immensely as a result of the measures that have been put in place to contain the spread. Now that the world is transitioning to the new reality, are we ready to embrace the inevitable change? Business owners, senior executives, and managers are now faced with the challenge of how to keep their businesses…

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social distancing
Turning on the Business Reset Button. Are We Ready for Life in the New Normal?

Is your business ready to adapt to the new normal? What strategies have you put in place to meet the demands of the future? The coronavirus pandemic has forced most businesses to rethink operations to stay afloat. Those that want to succeed must be willing to change conventional approaches. The new normal means that employees will have to use face masks and other protective gear. Companies will also have to…

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Protecting the vulnerable. How can MSMEs weather the storm?

Just when start-ups and the MSMEs had begun to show signs of accelerated growth, the pandemic struck. Small industries are particularly vulnerable; be it because of their size, limited finances or scale of operations, and even manpower; an unexpected and forced standstill is difficult to cope with. Given that there is no recovery in sight, some measures can definitely be undertaken to repair damage and avoid further losses as much…

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