A PR communique, or a press release is a way for businesses and other entities to share their message and promote their brand in a controlled and strategic way. Corporate Social Responsibility (CSR) is known to affect an organization’s reputation for positive outcomes and most often, Corporate Social Performance (CSP) has been used interchangeably without raising any red flags. But communication specialists would know that there is a fine line…
The current times offer a growing realization that ESG issues have a meaningful impact on investors and business growth. Compliance with the Environment, Social and Governance shape clear narratives and provide a sustainable roadmap for business strategy and growth. As a matter of fact, a public stance on ESG matters is no longer a PR tactic. It now is a top concern and management priority of corporate boards. Be it…
To be (green) or not to be (green) Broccoli should be the only green thing not loved by everyone. Other than that, almost everything green should be preserved. Undeniably, it is essential and vital for our environment and our future. Our life is characterised by instability. Indeed, it isn’t easy to think about where we will be in ten years. Or what we will be doing in twenty? Will we…
The success of companies that have grown on the wings of well-managed CSR programs or strategies is now becoming a trend nowadays. This is an indication of the direction you are supposed to take if you want your business to grow. It may take a while but with the right steps, developing a high-impact CSR Strategy and executing it as required can accelerate your company’s growth. Whether you are a…
Building a positive reputation for your business takes a lot of time and effort. It may take years of hard work and financial drain, but once you achieve it, you will reap the rewards that come with it. But, do you know that one simple mistake can cost your business reputation? Hence ruin all you’ve worked so hard to build? As Warren Buffet once said, “Lose money for my firm,…
Starting a corporate social responsibility (CSR) initiative has become an integral part of running a successful business. However, many businesses still struggle with running their respective CSR programs effectively. This is primarily because they were in a rush to launch a CSR program in the first place. It is evident that the said initiative was not well-thought-out with no clear objectives and execution plan. A successful CSR initiative needs a…
Corporate social responsibility (CSR) has become a must-have for many businesses and organizations across the globe. And rightly so, CSR has helped many companies develop and cultivate meaningful customer and stakeholder relationships. These relationships have, in turn, benefited both the organizations and stakeholders. For companies, they have been able to boost loyalty among their target audience while stakeholders continue to reap big from the CSR activities. In a nutshell, Corporate…
Are you having a hard time developing and promoting your Corporate Social Responsibility (CSR) program? How do you improve it? Perhaps you want to increase the profile of your CSR activities? If you said yes to the above questions, then read on. Don’t be afraid of telling everyone about your CSR program, whether it’s ongoing or you are still in the process of developing it. Why? People care about social…
Having a CSR program for your company is not only noble but also a blessing in disguise. With proper planning and engagement of your employees and customers, it will not only make your business a people’s favorite, but you will also experience an increase in productivity and profits. Therefore, if you are new to this idea of corporate social responsibility or maybe you already have one already set up, but…
CSR Strategy as part of your business plan… Do you have a Corporate Social Responsibility (CSR) program for your business? Are you planning to initiate one any time soon? Either way, you need to make sure, you have come up with a CSR strategy that works. Not only that, ensure that it is successful in terms of adding value to your bottom line as well as the community you want…
