Content Strategy

Why SEO Is Important During A Crisis

Search engine optimization (SEO) has always been vital. Most firms understand that SEO should be part of a comprehensive marketing plan since it is a critical approach for encouraging visitors to connect with your site content. However, companies should also understand well why SEO is important during a crisis   The issue with SEO is that it is a long-term strategy with a lot of ambiguity in the technique. Because…

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Arabic content creation
Tips for Arabic content creation in the UAE!

Living in the United Arab Emirates, I have learnt that the community here is a melting pot of different cultures and backgrounds. Therefore, it is important for us to show respect and tolerance towards the cultural diversity that exists in the region. It is also crucial for us to learn the boundaries that are set to avoid making mistakes. This is true both in person and online via social media. Through…

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5 SEO Do’s and Don’ts You Must Know Today

It might be difficult to navigate the complexities of search engine optimization (SEO). SEO relies on using Google’s search algorithms to rank your content, and those algorithms aren’t always easy to understand. Sometimes all you need is a simple list that tells you what you should and shouldn’t do for your SEO. Fortunately for you, we’ve put together just that. Here are 10 easy SEO Do’s and Don’ts. If you…

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How to Improve Your SEO Strategy

Your organisation is redesigning its website, and you are put in charge of the content. Excited? Then your supervisor informs you that you are also responsible for Search Engine Optimization (SEO). Suddenly, you find the task a bit daunting. You are not an SEO expert. You don’t have years of SEO experience. Panic begins to set in. One thing is certain though, you know you have to improve your SEO…

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Why an SEO Strategy is Super Important For Your Content Marketing

  Looking to find a cafe nearby? Looking to answer a question that’s on your mind? or Looking for tips to learn something new? Most likely, your initial step will be to use a search engine like Google or Bing. This is why an SEO strategy is important for your content marketing. According to research, most consumers do not go past the first page of results, implying that these search engines…

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Search Engine Optimization
A Business Owner’s Guide to SEO

You’re the founder of a small business. You want to stay ahead in terms of online visibility. Sure, a simple guide to SEO will take you there. You established this venture to do what you enjoy, but now you’re also stuck doing duties that have nothing to do with it. You’re the janitor. You’re the primary customer service person. And you’re also keeping track of receipts — all at the…

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content curation
Mastering the art of presentations

Go on, you can do it. Master the art of presentations Ok, you’ve been chosen to make that presentation for the new account pitch. There’s going to be 12 people. How do you feel about it? Or you could be called up to address an audience of 400 people. Nervous? Let’s face it, presentations are an essential part of any PR practitioner’s role. And this includes online presentations too. But…

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content marketing
The spotlight this year is on shorter, meaningful content. Read why.

When trying to advertise your products or services, content marketing is an avenue that you should never overlook. You can’t just hope to reach everyone with your message using conventional and outright outdated tactics, that’s not how it works. Target audience analysis can help you find the market you want to share your message with and the best way to get your message across. Another thing you should pay attention…

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content marketing
5 Pro Tips For Creating Content That Goes Viral

Social media has the power to turn clicks into business. Marketers now know this and have learnt how to harness it through creating content and applying simple content marketing strategies. For big companies as well as small businesses, social media is a powerful tool that can boost profits if used well. In social media, content is the key to success. Hence, you must develop a great content marketing strategy in…

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