Content Strategy

Why an SEO Strategy is Super Important For Your Content Marketing

  Looking to find a cafe nearby? Looking to answer a question that’s on your mind? or Looking for tips to learn something new? Most likely, your initial step will be to use a search engine like Google or Bing. This is why an SEO strategy is important for your content marketing. According to research, most consumers do not go past the first page of results, implying that these search engines…

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Search Engine Optimization
A Business Owner’s Guide to SEO

You’re the founder of a small business. You want to stay ahead in terms of online visibility. Sure, a simple guide to SEO will take you there. You established this venture to do what you enjoy, but now you’re also stuck doing duties that have nothing to do with it. You’re the janitor. You’re the primary customer service person. And you’re also keeping track of receipts — all at the…

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content curation
Mastering the art of presentations

Go on, you can do it. Master the art of presentations   Ok, you’ve been chosen to make that presentation for the new account pitch. There’s going to be 12 people. How do you feel about it? Or you could be called up to address an audience of 400 people. Nervous?   Let’s face it, presentations are an essential part of any PR practitioner’s role. And this includes online presentations…

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content marketing
The spotlight this year is on shorter, meaningful content. Read why.

When trying to advertise your products or services, content marketing is an avenue that you should never overlook. You can’t just hope to reach everyone with your message using conventional and outright outdated tactics, that’s not how it works. Target audience analysis can help you find the market you want to share your message with and the best way to get your message across. Another thing you should pay attention…

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content marketing
5 Pro Tips For Creating Content That Goes Viral

Social media has the power to turn clicks into business. Marketers now know this and have learnt how to harness it through creating content and applying simple content marketing strategies. For big companies as well as small businesses, social media is a powerful tool that can boost profits if used well. In social media, content is the key to success. Hence, you must develop a great content marketing strategy in…

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What is Content Strategy
Is Content Marketing a game-changer for the PR industry?

Among the many corporate lessons that the pandemic has taught us, one straightforward takeaway is that if you aren’t online, you do not exist! While the biggest of brands amped up their digital game and content marketing to lure consumers, even the smallest of businesses also vied for digital space to make themselves a part of the new digital consumerism wave. Digital behavior amongst consumers has experienced a sea change.…

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5 Common Content Marketing Mistakes And How To Avoid Them

5 Common Content Marketing Mistakes And How To Avoid Them   According to statistics, 91 percent of B2B marketers are utilizing content marketing. It’s one of the most effective ways to promote business, and most marketers believe it helps them reach their customers better. But there is a percentage of businesses that don’t know how to use content marketing.  Some of the Content Marketing mistakes made include:   1. Trying…

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Distilling the DNA of Social Media Sharing

  Content sharing has by far been the most talked about topics in coffee shops since the World Wide Web entered our lives. The subject has been further leveraged by today’s robust Social Media platforms. What unites us is our nature to tell, be liked, and share information far and wide. So, what is it that motivates people to do so? Let’s take a closer look!   ‘Sharing’ comes naturally…

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crisis communication
Time to Shift your Communication Strategy

Time to Shift your Communication Strategy   A positive response to the economic gloom.   As COVID-19 continues to spread across the globe with still no end in sight, brands and agencies are fighting another battle of existence – to survive and thrive in the current pandemic environment. This is not the first time in history that fashion and beauty brands have looked in the mirror and sulked – these…

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