Content Marketing

Why an SEO Strategy is Super Important For Your Content Marketing

  Looking to find a cafe nearby? Looking to answer a question that’s on your mind? or Looking for tips to learn something new? Most likely, your initial step will be to use a search engine like Google or Bing. This is why an SEO strategy is important for your content marketing. According to research, most consumers do not go past the first page of results, implying that these search engines…

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content curation
Mastering the art of presentations

Go on, you can do it. Master the art of presentations   Ok, you’ve been chosen to make that presentation for the new account pitch. There’s going to be 12 people. How do you feel about it? Or you could be called up to address an audience of 400 people. Nervous?   Let’s face it, presentations are an essential part of any PR practitioner’s role. And this includes online presentations…

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content marketing
The spotlight this year is on shorter, meaningful content. Read why.

When trying to advertise your products or services, content marketing is an avenue that you should never overlook. You can’t just hope to reach everyone with your message using conventional and outright outdated tactics, that’s not how it works. Target audience analysis can help you find the market you want to share your message with and the best way to get your message across. Another thing you should pay attention…

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content marketing
5 Pro Tips For Creating Content That Goes Viral

Social media has the power to turn clicks into business. Marketers now know this and have learnt how to harness it through creating content and applying simple content marketing strategies. For big companies as well as small businesses, social media is a powerful tool that can boost profits if used well. In social media, content is the key to success. Hence, you must develop a great content marketing strategy in…

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What is Content Strategy
Is Content Marketing a game-changer for the PR industry?

Among the many corporate lessons that the pandemic has taught us, one straightforward takeaway is that if you aren’t online, you do not exist! While the biggest of brands amped up their digital game and content marketing to lure consumers, even the smallest of businesses also vied for digital space to make themselves a part of the new digital consumerism wave. Digital behavior amongst consumers has experienced a sea change.…

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5 Common Content Marketing Mistakes And How To Avoid Them

5 Common Content Marketing Mistakes And How To Avoid Them   According to statistics, 91 percent of B2B marketers are utilizing content marketing. It’s one of the most effective ways to promote business, and most marketers believe it helps them reach their customers better. But there is a percentage of businesses that don’t know how to use content marketing.  Some of the Content Marketing mistakes made include:   1. Trying…

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As the marketing landscape changes, is it time to strengthen your marketing team?

Over the past few months, the pandemic has hit at the very heart of our lives, crippling our businesses, and challenging our marketing efforts. Given the situation, do you think it’s time to strengthen your marketing team? Our response to these unprecedented challenges says a lot about how resilient we are in the face of adversity. Undoubtedly, every business experiences a change at some point. And change is the only…

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content marketing
Growing your PR profile with podcasts

Content consumption has found its way through various channels and one of the most glaring and popular ones seems to be podcasts. Not only have podcasts cultivated a target audience that has the potential to turn into potential customers, but they also have the power to drive earned media. Growing your PR profile with podcasts has the potential to help your business thrive. What started off as a new way…

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Effective use of Influencer Marketing during COVID-19

A crisis calls for a new way of thinking. Now is the time to find new solutions to manage the way we work. While COVID-19 may have brought a setback to most businesses, influencer marketing provides a silver lining with new opportunities and different ways of communication. It is, therefore, important for brands and businesses to find ways to keep their products and services alive in the minds of the…

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