Company Culture

Diversity Recruitment – making workplaces competitive and inclusive

Evidence shows that Diversity Recruitment is rapidly evolving and proves that a cohesive environment has tangible and direct benefits. Companies with an inclusive and diverse recruitment strategy stay competitive, outperform, and have increased employee engagement too. It has been said that diversity recruitment is “the creation of an organization that values diversity; not simply of people, but opinions, beliefs, faiths, and perspectives”. What exactly is diversity recruitment – a mere…

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A Step-By-Step Guide to Becoming an Effective Manager

The Guide to Becoming an Effective Manager It’s not an easy task to be an effective leader. It doesn’t only require a set of skills and abilities that are rare to find, a great manager has to continue working on himself and enhance his or her aptitudes. It is a journey rather than an objective to achieve. Undeniably, companies do not assign managers to merely get daily serious work done.…

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Successful Women Empowerment Campaigns

Over the past 2 decades, the world has seen some changes, especially in the public relations industry due to the vital role of social media in the way that brands connect with their customers. Yet, only one thing hasn’t changed… which is the continued support of women empowerment around the world. Today, I wanted to showcase those brands that have worked hard on their women empowerment campaigns and conveyed the…

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business ethics
Yes, business ethics ARE important for brands

So let’s start off with the obvious. What exactly are ethics? Brand ethics refers to the set of standards of morally right and wrong when conducting a brand’s business. In simpler words, it’s a company’s decision to choose to either be the good guy or the not-so-good guy… Companies establish their business ethics in order to promote integrity and build trust among their employees, clients, and customers. Mirror Mirror on…

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The ESG Premium – building business resilience

There’s growing evidence to prove that sustainable business practices enhance not just the overall performance but also attract investor attention and add value as an environmentally conscious brand. The significance of ESG has evolved manifold post the worldwide outbreak of the COVID 19 pandemic and institutional investors are now backing companies with proven ESG records.

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SEO strategy
Why SEO is a Must-Have for an Entrepreneur

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large;across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits. And today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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Diversity & Inclusion – building winning teams

The corporate sector is abuzz with discussions around Diversity and Inclusion to prove that it is more than just policies and headcounts. It significantly impacts human resources, teams, companies, performance, wellbeing, and productivity. Leading management consultancies like Mckinsey. PwC, Deloitte, and KPMG have over the last few years tracked companies across the globe. One common observation that strongly stands out is the likelihood of financial outperformance in companies that are…

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How going green can impact your company’s reputation

To be (green) or not to be (green) Broccoli should be the only green thing not loved by everyone. Other than that, almost everything green should be preserved. Undeniably, it is essential and vital for our environment and our future. Our life is characterised by instability. Indeed, it isn’t easy to think about where we will be in ten years. Or what we will be doing in twenty? Will we…

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