Company Culture

Toxic Work Culture
5 leadership Tips to Protect Your Team from Toxic Work Culture

A toxic work culture is known to be one of the leading causes of employee turnover and a major reason for a decline in performance and productivity. Therefore, leaders must address the issues promptly and efficiently when they receive consistent feedback on a toxic work culture within the organization. However, identifying the causes and taking necessary action without disturbing the harmony is daunting. We identified 5 effective ways to eliminate…

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how to build trust
How to build trust at workplace and maintain it – a CEO speaks

Fostering mutual trust is important for any organization that wishes to succeed. ‘Trust’ is a simple yet powerful and priceless virtue that builds over time with transparency and honesty. Be empathetic and collaborative with colleagues. It will allow them to deliver their best without feeling vulnerable about being judged. Not just in workplaces but trust is central to our lives and exists everywhere from relationships to business dealings. And when…

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Why mental health awareness in the workplace is an important issue

Mental health issues have a significant impact on employees’ productivity, their ability to learn and progress, and their overall wellbeing. Thankfully, the importance of mental health awareness in the workplace has increased during the past few years. With the spread of COVID19, the number of people saying that the epidemic has worsened their mental health reached 42%, according to the Public Relations and Communications Association, PRCA, MENA Mental Health Report…

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Five leadership traits every manager should have

True leaders are rare. Several officials work in managerial positions. However, a true leader is one who is capable of leading a team to develop, all together, and accomplish successes. Not everyone is able to carry out this role that requires certain qualities and traits. Companies take the decision of assigning a manager after long assessments of his or her experience and traits. Managers can lead the company to glory,…

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Five Must-Have Characteristics of an Effective Leader

It is a common procedure that corporations assign managers to lead teams and supervise their working activities. Managing a team of various members, often from different backgrounds, educational levels, and age groups is not such an easy task. So, is a successful manager also an effective leader? Successful management requires a certain set of qualifications and attributes that are not present in all individuals. This is the main reason why…

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Diversity Recruitment – making workplaces competitive and inclusive

Evidence shows that Diversity Recruitment is rapidly evolving and proves that a cohesive environment has tangible and direct benefits. Companies with an inclusive and diverse recruitment strategy stay competitive, outperform, and have increased employee engagement too. It has been said that diversity recruitment is “the creation of an organization that values diversity; not simply of people, but opinions, beliefs, faiths, and perspectives”. What exactly is diversity recruitment – a mere…

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A Step-By-Step Guide to Becoming an Effective Manager

The Guide to Becoming an Effective Manager It’s not an easy task to be an effective leader. It doesn’t only require a set of skills and abilities that are rare to find, a great manager has to continue working on himself and enhance his or her aptitudes. It is a journey rather than an objective to achieve. Undeniably, companies do not assign managers to merely get daily serious work done.…

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Successful Women Empowerment Campaigns

Over the past 2 decades, the world has seen some changes, especially in the public relations industry due to the vital role of social media in the way that brands connect with their customers. Yet, only one thing hasn’t changed… which is the continued support of women empowerment around the world. Today, I wanted to showcase those brands that have worked hard on their women empowerment campaigns and conveyed the…

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business ethics
Yes, business ethics ARE important for brands

So let’s start off with the obvious. What exactly are ethics? Brand ethics refers to the set of standards of morally right and wrong when conducting a brand’s business. In simpler words, it’s a company’s decision to choose to either be the good guy or the not-so-good guy… Companies establish their business ethics in order to promote integrity and build trust among their employees, clients, and customers. Mirror Mirror on…

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