Company Culture

The ESG Premium – building business resilience

There’s growing evidence to prove that sustainable business practices enhance not just the overall performance but also attract investor attention and add value as an environmentally conscious brand. The significance of ESG has evolved manifold post the worldwide outbreak of the COVID 19 pandemic and institutional investors are now backing companies with proven ESG records.

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SEO strategy
Why SEO is a Must-Have for an Entrepreneur

In today’s digital world, when consumers are as scattered as the methods of reaching them, there are few digital marketing techniques that are applicable to all sorts of businesses—small, medium, and large;across nearly all industries. That strategy is search engine optimization (SEO). Much has been said about SEO and its benefits. And today we’re sharing reasons as to why we feel SEO is not only a good strategy to follow…

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Diversity & Inclusion – building winning teams

The corporate sector is abuzz with discussions around Diversity and Inclusion to prove that it is more than just policies and headcounts. It significantly impacts human resources, teams, companies, performance, wellbeing, and productivity. Leading management consultancies like Mckinsey. PwC, Deloitte, and KPMG have over the last few years tracked companies across the globe. One common observation that strongly stands out is the likelihood of financial outperformance in companies that are…

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How going green can impact your company’s reputation

To be (green) or not to be (green) Broccoli should be the only green thing not loved by everyone. Other than that, almost everything green should be preserved. Undeniably, it is essential and vital for our environment and our future. Our life is characterised by instability. Indeed, it isn’t easy to think about where we will be in ten years. Or what we will be doing in twenty? Will we…

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artificial intelligence
Does technology affect our ability to learn?

A brain is a complex machine. The ability to think, reflect, reason, and draw conclusions based on our experiences is what makes us aware of ourselves. It helps us build a fundamental part of our identity that will accompany us throughout our future life. Not surprisingly, it is affected by technology and the way we use it.   Exposure to “digital technology” Researchers have noted that technology is not only…

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new normal
Managing a remote working team? You need to bring new skills to the table.

There is a growing belief that remote working will continue even post-pandemic. COVID19 has redefined the ways teams communicate and remote working is no longer a privilege but a need. While this is being looked at as a temporary set-up, the challenges and opportunities for making remote working productive and engaging for employees are many. With empathetic, practical, and creative solutions, this arrangement can augment the growth of both –…

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8 reasons why you need to treat your employees as brand ambassadors

Nowadays, companies are expected to face challenges due to various factors. If left unmanaged, even the most stable of companies may collapse. Creating a brand ambassador program can assist in getting your company back on its feet. One effective program involves enabling your own employees to become brand ambassadors.   Here are some reasons you need to treat your employees as brand ambassadors?   Employees are the ideal brand ambassadors…

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guest blogger
Showcase your expertise and see your brand awareness grow

Brand awareness refers to the degree of consumer recognition a brand has. Brand awareness is what helps a business to grow. Your target audience needs to know and trust your brand, that is the only way your brand’s awareness will grow, increasing your customer base and sales. To increase your brand awareness, you need to show your expertise in action; but how do you do that? You can do it…

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