The need for PR professionals to be able to measure the value on the work done for their clients was recognized early on, leading to the development of the Advertising Value Equivalency (AVE). Unfortunately, AVES came at a high cost. The ease of use of AVE was compensated by extremely erroneous results, despite the fact that it made the financial side of the results easier to measure and provide. The…
With everything that is currently going on in the world, it can be difficult to focus on your work, your family, friends, and most importantly your inner peace.
Everybody loves a good story and the best way to emotionally connect with people is by telling them your story. Being a storyteller creates a tremendous impact with the audiences. This proves to be true even especially when it comes to business. Gerald Zaltman, a Harvard Business School professor, says that 95 percent of our buying decisions take place in our subconscious and they are fueled by emotions. The way…
It so happens that every now and then, companies tend to face a crisis. It could be a bad review, a product recall that went wrong, a scandal, etc. If not handled correctly, these situations can affect the company’s brand negatively. Even influence the bottom-line of the company. So, the question is, do you have a crisis management plan or strategy in place? A crisis can hurt your competitiveness and…
Algorithms or Real Humans? Saying that our lives revolve around the internet is an understatement. Unconsciously, we’ve allowed the internet to dictate nearly everything we do, including thinking, working, and social behaviour. More often than not, we are bombarded with algorithms rather than real humans. Things such as social media, search engines, and blogs have become our primary, or better still, the go-to mediums of communication. We thrive on clicks…
A step by step guide on perfecting your video conference from home. How to prepare for a Video Conference at home Are you ready for your first video conference at home? Here are some tips on preparing so that your first try goes as smoothly as possible. Hardwired connection vs. WiFi A hardwired connection helps to avoid a poor or inconsistent connection and ensures good quality. Choose a quiet space…
There is no doubt that COVID-19 has changed the way businesses are working today. Call it the need of the hour or desperate measures, but that’s how companies survive turbulent economic conditions. Almost every industry is re-setting their business models. It also includes services, offerings, and interaction with consumers. Today, it has become even more important to rethink your strategy based on the rapidly evolving consumer behavior. As the…
Do you know of any SME with a great story to tell about their services to the community during the pandemic? Don’t keep it a secret. Tell us about it. Who knows, they could get free services during COVID-19. Matrix PR would love to reward them with FREE Public Relations services. This is because small businesses might lack the resources to pay for these services, especially right now. We want…
The internet has become the sphere of many businesses and brands today. Gone are the days when you have to interact with your customers face-to-face to achieve results. In fact, the use of courier to deliver customer feedback or review are now unnecessary because of the advancement of technology. You can reach out to your customers as they can interact with you as well in a snap. Good or…
Did you know when was the first email sent? 1971 – Yes, that’s right, 1971! Since then, this all-important communication tool has become part and parcel of our everyday lives. Today, 4.3 billion global email users are sending over 200 billion emails every day. Whether personal communication or official, email makes it a lot easier and convenient to communicate, stay in touch and collaborate with colleagues, clients, and family. However,…
