SEO relevance is the most sought-after quality in content. Businesses have their antennas in continuous operation to identify trending keywords but how best you utilize them determines your search rankings. Leverage keyword density by using these writing hacks. Make SEO strategy an integral part of your content development with these pro tips: Keywords that feel natural: Getting up the ranking ladder by simply repeating keywords several times is simply robotic.…
Building a new website for your business is a terrific first step toward recruiting new customers, but it’s not enough if you want potential customers AND Google to discover you on the internet. If you don’t do it right, your website may not be ranking to your advantage. How will customers find your website if Google can’t locate it? Google takes time to identify and rank a brand-new website in…
Living in the United Arab Emirates, I have learnt that the community here is a melting pot of different cultures and backgrounds. Therefore, it is important for us to show respect and tolerance towards the cultural diversity that exists in the region. It is also crucial for us to learn the boundaries that are set to avoid making mistakes. This is true both in person and online via social media. Through…
How many times do we use words or phrases that have little or no relevance today? One such phrase I chanced upon is ‘Third World’. Still guilty for using this phrase? I recently read an article talking about how the world has moved on. In fact, the term is quite redundant now and has no place in our society. Yes, it embarrasses me. As PR professionals, we are responsible for…
Social media has the power to turn clicks into business. Marketers now know this and have learnt how to harness it through creating content and applying simple content marketing strategies. For big companies as well as small businesses, social media is a powerful tool that can boost profits if used well. In social media, content is the key to success. Hence, you must develop a great content marketing strategy in…
Social media today has become so ubiquitous. Every corporation, big and small, considers it almost obligatory to have a significant social media presence. The role of social media has evolved from facilitating social networking at a person-to-person level to a powerful corporate communications medium. It helps businesses engage with customers, business associates, and other stakeholders. From being intended for purely recreational use, it is now used for marketing, advertising, promotional…
What is Podcasting all about? Podcasts can be described as the audio equivalent of blogs and vlogs. The term ‘Podcast’ is a combination of ‘iPod’ and ‘Broadcast’. It refers to an audio file (or series thereof) covering any topic that people can subscribe to and listen to at their convenience. Though the concept of Podcasting originated in the mid-2000s, it remained a relatively obscure medium. Its usage was primarily restricted…
‘I’ve enough time on hand’, said no one; not even the most successful personalities around. So now is the timely action for time management. We all have just 24 hours a day to manage our deadlines but there are some organized few who not just accomplish their pre-planned schedules on time but also enjoy high productivity levels. Here are a few cues we should be taking from them: Don’t treat…
What is “business blogging”? Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility. Businesses use blogs to promote their brands to wide range of audinece. As we know it, blogging is a form of creating short-form content, which is posted on a designated part of a website commonly known as a ‘blog’. Business blogging promotes businesses and brands. It ensures that…
Influencer marketing is increasingly being used to connect brands with customers. The influx of marketing dollars towards influencer marketing is as a result of businesses seeking out new and effective distribution methods to reach targeted audiences. Customers are increasingly becoming blind to billboards and deaf to commercials. Marketers have since come to realize that the best way to gain customer trust is by aligning with somebody they already trust. Of course,…
