Guilty of using the term ‘Third World’?

How many times do we use words or phrases that have little or no relevance today?  One such phrase I chanced upon is ‘Third World’.  Still guilty for using this phrase? I recently read an article talking about how the world has moved on. In fact, the term is quite redundant now and has no place in our society. Yes, it embarrasses me.   As PR professionals, we are responsible…

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content marketing
5 Pro Tips For Creating Content That Goes Viral

Social media has the power to turn clicks into business. Marketers now know this and have learnt how to harness it through creating content and applying simple content marketing strategies. For big companies as well as small businesses, social media is a powerful tool that can boost profits if used well. In social media, content is the key to success. Hence, you must develop a great content marketing strategy in…

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business of social media
The business of Social Media Monitoring

  Social media today has become so ubiquitous. Every corporation, big and small, considers it almost obligatory to have a significant social media presence. The role of social media has evolved from facilitating social networking at a person-to-person level to a powerful corporate communications medium. It helps businesses engage with customers, business associates, and other stakeholders. From being intended for purely recreational use, it is now used for marketing, advertising,…

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Is it time to have your own Podcast?

What is Podcasting all about?   Podcasts can be described as the audio equivalent of blogs and vlogs. The term ‘Podcast’ is a combination of ‘iPod’ and ‘Broadcast’. It refers to an audio file (or series thereof) covering any topic that people can subscribe to and listen to at their convenience. Though the concept of Podcasting originated in the mid-2000s, it remained a relatively obscure medium.  Its usage was primarily…

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Timely Action for Time Management

‘I’ve enough time on hand’, said no one; not even the most successful personalities around. So now is the timely action for time management. We all have just 24 hours a day to manage our deadlines but there are some organized few who not just accomplish their pre-planned schedules on time but also enjoy high productivity levels.   Here are a few cues we should be taking from them: Don’t…

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Why should businesses use blogs in their marketing?

What is “business blogging”?   Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility. Businesses use blogs to promote their brands to wide range of audinece.  As we know it, blogging is a form of creating short-form content, which is posted on a designated part of a website commonly known as a ‘blog’.   Business blogging promotes businesses and brands.  It…

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Tips for businesses looking to engage an influencer

Influencer marketing is increasingly being used to connect brands with customers. The influx of marketing dollars towards influencer marketing is as a result of businesses seeking out new and effective distribution methods to reach targeted audiences. Customers are increasingly becoming blind to billboards and deaf to commercials. Marketers have since come to realize that the best way to gain customer trust is by aligning with somebody they already trust. Of course,…

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Social media manager’s must-have apps

Social media management is probably one of the most demanding jobs out there. This can be attributed to how active the social media world is and it continues to grow.  To make the job easier, social media manager’s must-have apps should be availed. There is a lot going on in the social networks that most managers end up struggling to execute their duties effectively. Obviously, this depends on the number…

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Why and How to Encourage Your Team to Contribute to Your Blog

Why Team Involvement is Essential to Your Blog   For many small businesses, the responsibility for the company blog is often left up to one individual.   For that person, regularly creating valuable content for the company blog can feel like a constant struggle.  It can be overwhelming for a sole content creator considering the amount of time and effort you have to invest. So it’s best to encourage your team…

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How to build your brand online via blogging

A couple of weeks ago I was in the market for buying a new bicycle.  I had searched online for consumer reports and reviews about which bikes were the best to buy.  While out and about one day I decided to pop into a bike shop and have a look at some bicycles in person. Of course, the first thing I did was to open up my mobile phone and…

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