73% of marketers believe that social media has been ‘somewhat effective’ for their business (Buffer, 2019).
With over 3.5 billion social media users worldwide and an average user spending about three hours a day on social networks, using this platform to push your brand can be profitable, more so if you take to a professional social platform like LinkedIn.
LinkedIn, founded in 2002, is not just a social networking platform, but it is more of a professional networking platform, whose goal is to help users create connections, share their experiences, professional credentials, and also connect with employers and businesses.
According to Statista, a portal for market data, the number of LinkedIn users in the U.S. alone stood at 600 million, making the U.S. the country with the highest number of users in the world.
As of 2020, LinkedIn’s audience reach is 675 million users (Statista, 2020). With this information in mind, are you getting maximum mileage from LinkedIn? Do you want to make an impact on LinkedIn and create worthwhile connections? Here are some handy tips.
LinkedIn has certain ranking factors that it follows strictly to help its users get the best out of the platform. To benefit from this, try and familiarize yourself with some of these algorithms, know how they work, and also how you can use them to your advantage.
These algorithms prioritize relevant content and promotes engagement; therefore, they ensure all your posts are relevant enough to generate that much-needed engagement from your connections.
If you delivered a virtual presentation or webinar in your line of work; it would be great to let your LinkedIn community learn about it as well.
Share it on your timeline, and if possible, tag the participants (if any) so that you can get broader coverage. You can also use lessons from the said activities to create short illustrative videos and share them on your page.
Infographics are a perfect way to present an overview of a topic using relevant information and data. You can also incorporate voice-overs to make it more engaging as you disseminate information. These can be shared, which can draw attention to your profile.
Sharing infographics on your page will increase mileage as it saves readers time to go through lengthy articles. They provide pictorial representation with minimal words.
This is a mistake many LinkedIn users make. This is a tactic used to build brands – and one that works. However, to make it more interesting and relatable, use storytelling techniques. If your brand has interesting stories, like its journey, challenges, and insights – by all means, share.
People love stories, especially if they can relate to them. These can be shared widely and drive traffic to your LinkedIn profile. Your brand is your selling point; make it unique to yourself.
Your profile represents your business or yourself as a brand. Customization can make a big difference. By looking at your profile potential customers will know who you are, what you do, and what makes you different. You know what they say about first impressions, right?
Your homepage needs to communicate your value instantly. Otherwise, visitors will lose interest. Josh Fechter of Badass Marketers and Founders says, “When people look at your profile, they decide whether you’re worth connecting within several seconds.”
So, make sure your profile is spot on. The pictures/images you choose to use must also be professional and relevant.
Owning a profile on LinkedIn is akin to having an online resume because here, your experience, expertise, accomplishments, recommendations, and referrals are showcased.
The headline you choose to use also matters a lot. Think of it as your ‘sales pitch,’ as it will add value to you and the brand you are trying to promote.
There is yet to be a better networking and business-oriented platform like LinkedIn. Please take advantage of it and use it to build your brand, create connections, and open an avenue for business.
I hope the above tips will help you get maximum mileage from your LinkedIn account.