6 reasons why you should take a media training course

6 reasons why you should take a media training course

Media training is an essential course for anyone who wants to effectively deliver their messages to the public. . It can determine whether you and your company will effectively pass a positive or negative message.

Company executives and spokespersons that have undergone an extensive media training exercise are more likely to shine during a media interview than those who just wing it.

media training

It is a well-known fact that the right kind of media training equips you with skills on how to conduct yourself in an interview, including how to convey your message and deal with reporters.

Badly conducted media interviews reflect negatively on a company or brand. So, it is in the best interest of your company’s top management to ensure that the spokesperson undergoes a proper media training exercise.


Here are 6 compelling reasons why your company spokesperson should take a media training course.


Media training enhances how you express yourself

Interviews can be terrifying; especially if it is your first time.

With media training you are confidently able to:

  • Express your point of view
  • Coherently organize ideas
  • Clear any doubts
  • Appropriately incorporate gestures and facial expressions while speaking
  • Read the direction the interview is taking

Verbal and nonverbal cues are important in a live interview. They help convey the message and come in handy in effectively passing across your thoughts.


To acquire skills on how to control the interview

Interviewees who are unable to take control of the interview leave themselves (and the company) exposed to reporters who have other agendas.

To control the interview, an interviewee has to learn how to answer questions. How you answer a question might determine your next question.  If your answer leaves doubts, the next question might ask you elaborate on your answer.

When your answers are clear and straight to the point, you determine the direction of the interview. Clear, easy-to-understand and straight to the point answers ensures that the interview remains on the intended path.

media interview


To know how to deal with difficult questions

During an interview, you might not be able to answer all questions with ease. In fact, it is not uncommon for a journalist to ask one or two ‘difficult questions’.

Such curve balls are largely expected during media interviews. The reporter is trying to catch you off guard by sneaking in a question that in many cases is not relevant to the topic of discussion.

With media training, you are able to navigate smoothly through such scenarios by tactfully guiding the reporter back to the main topic.


To boost your confidence during interviews

It is not uncommon to see people fidgeting during interviews. Some are usually so nervous you can barely hear what they are saying. In order to have a smooth media interview, you need to be relaxed and also appear confident.

One thing you need to remember is that you are an expert in your field.

Armed with knowledge about the interview topic, media training will then guide you to remain composed and confident throughout the interview.



To reduce chances of being misquoted

If your answers are not clear, the chances of you being misquoted are high. Besides, if you are underprepared for the interview, you are likely to get misquoted.

Giving long and unclear answers may confuse the interviewer leaving room for misrepresentation.

Media training will, therefore, give you adequate skills that will enhance your Q and A skills.


Prepares you to expect anything during an interview

An interview might take unexpected twists and turns. If you are not well prepared, you might be disappointed when a question you did not prepare for is directed at you.

Media training gives you skills on how to flexibly prepare for an interview, and how to handle any twist of events that come your way.

In conclusion, having a successful interview is not rocket science. However, with minimal or no skills on how to conduct yourself, the interview can turn out to be a nightmare. To effectively represent yourself, and most importantly your organization, it is recommended that you take a Media training course.